From brand management to search engine marketing, learn how to market with the sophistication of a blue-chip company.
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HOW-TO GUIDES
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Advertising Guide Learn about the types of advertising, how to work without or work with an advertising agency, and how to create your ad. |
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Case Study Guide Learn how to create a winning Case Study for your sales enablement and marketing initiatives. |
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Collateral Guide Produce print-ready collateral designed to create awareness and increase sales for your solution. |
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Demo Guide Learn how to create an effective product demonstration. |
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Direct Mail Guide Get critical tips on planning, writing, designing and producing, distributing, and measuring direct mail efforts. |
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Lead Management Guide Get the top ten tips for successful lead management and learn how to capture, nurture, score, distribute, and analyze leads. |
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Logos and Co-branding Guide Highlight your relationship with Intel by incorporating the Intel® Software Partner Program member logo into your collateral, business cards and on your website. |
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Marketing Communications Guide This guide provides the primary steps for creating your marketing communications plan-a document that outlines the marketing tactics your company will use to reach your target audience. |
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Messaging Guide Messaging can be a powerful tool for increasing awareness for your solution or service. This guide will assist you in creating consistent messaging and value propositions for your company. |
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Reference Marketing Guide Read about how powerful word of mouth marketing can be for your organization. |
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Tradeshows Guide This guide will assist you in developing the best strategy and marketing mix to achieve maximum results for your tradeshow. |
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Search Engine Optimization Guide It doesn't matter how great your website is if nobody sees it! This guide gives you the basics on Search Engine Optimization (SEO) so you can drive traffic to your site and increase your sales. |
| Download guide (PDF 131KB) |
Website Creation Guide This guide lists the basic points to consider when creating or updating your website, from look-and-feel design and color selection, through messaging and menus. |
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