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Content sells hardware

By Rita Turkowski (Intel) (14 posts) on May 3, 2008 at 1:06 pm

I just had coffee with an old friend, an M.D. (and an active extreme gamer) active in building a virtual world for medical emergency preparedness. He's very excited about his work, and said he receives avatars and location models from many sources around the world in his medical circles, and is now building a repository to store these models. He's asking his medical community contributors to use COLLADA as the export format so he can have one consistent file format in his hopefully long living content repository. I said to him that sometimes it's kind of hard to evangelize something I know well the value of in software content development, COLLADA, to folks who really only understand hardware. His response to this? It was one simple sentence:  Easy: content sells hardware! Without great content, and the ability to easily get to and reuse that content to make even better content, the desire to buy more and better hardware is limited. People buy computers to get the work done that needs doing, or to use some cool content, such as a well-made game. Games drive 3D tech research now, games drive the desire for better and better hardware, and games drive PC sales, no matter how many pundits in our industry say otherwise. In other words, content STILL drives hardware sales. Content is still King. Long live great content! Go out and make some of your own ;-).

Categories: Gaming, Visual Computing

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May 3, 2008 2:22 PM PDT Rita Turkowski (Intel) Total Points: 1,252 Status Points: 752 Brown Belt

Please visit http://www.collada.org for the latest COLLADA presentation locations and more!

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