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Keep It Simple!

By Dave Valdovinos (Intel) (3 posts) on May 11, 2008 at 7:53 pm

These were more or less the words of wisdom that a well respected blog-vet offered as I was contemplating my initial post. Who am I? I started with Intel in 1984 as a software engineer and have since held a variety of technical, marketing, and program management roles. In my current role, I get to manage programs within the Intel Software Partner Program (ISPP) that help ISVs enable their SW for the latest Intel technologies such as client management (vpro), virtualization, mobility, and graphics – and also, amplify their sales with unique program marketing & sales benefits.

I cannot envision a more exciting time to be working in the technology industry, and especially, at Intel. Tick-tock, multi-core, low power, atom, larrabee, wimax, mids, 45nm are just a few of the potentially game changing strategies and technologies that Intel is driving today. However, none of these breakthroughs will make a big difference in the marketplace unless ISVs can effectively incorporate them into products that deliver real value and excitement to customers. This is the ‘simple’ premise behind ISPP: Make it easy for ISVs to align their products with the Intel roadmap and enjoy increased business success as a result.

In my past life as an engineer, I got a real kick in the pants from creating new SW and hearing feedback from customers about how cool our app was…or sometimes, wasn't! These days my ‘kick’ comes from driving our talented engineering, ISN developer community, and marketing teams to deliver enabling programs that help you and your company to capitalize on Intel's technology leadership. I’m looking forward to sharing my thoughts and ideas about SW enabling in future posts, but am even more eager to hear your feedback about how we can make ISPP work better. Simple enough?

Categories: Graphics & Media, Intel SW Partner Program, Manageability & Security, Mobility, Parallel Programming

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Comments (7)

May 11, 2008 10:18 PM PDT Dave Stewart

Welcome to the blogosphere, Dave! Post often, may you be widely read and commented on.

May 12, 2008 8:37 AM PDT Ajay Mungara (Intel) Total Points: 7,924 Community Manager

Dave, I am really glad to see that you have taken the blogging leap. :) I am really looking forward to hear more insights with your ISV engagements and how ISVs can take advantage of all the benefits the partner program has to offer.

May 12, 2008 2:17 PM PDT Gael Holmes Hofemeier (Intel) Total Points: 20,926 Black Belt

Wow! Dave - you blogger you!

May 13, 2008 3:57 PM PDT Aaron Tersteeg (Intel) Total Points: 20,000 Community Manager

Welcome to the blog-p-sphere! I look forward to reading more about the Intel Software Partner Program. In your opinion, What is the number one reason for a software company to join the Intel Partner Program?

May 13, 2008 5:24 PM PDT Dave Valdovinos (Intel) Total Points: 505 Brown Belt

Thanks for the warm welcome, comrades- it's great to be here! In response to Aaron's question, SW companies can maximize the success of their products by taking advantage of ISPP benefits throughout their development cycle. We're talking about things like access to roadmaps, rebates (up to 50%) on development systems, technical content, tools, and support, plus a variety of campaign, marketing, and sales resources. And another thing, did I mention that membership is free to any SW company? ;)

May 19, 2008 5:09 AM PDT Guy

Hi, It's very simple, Intel should stop being proud of themselves cooperate with even smaller ISVs that are using Intel platforms... from my experience, it seems that Intel is concentrated in trying to do things alone.

May 21, 2008 7:13 AM PDT Dave Valdovinos (Intel) Total Points: 505 Brown Belt

Those 'smaller ISVs that are using Intel platforms' are exactly the types of companies that we want to recruit as ISPP members - there are over 100k SW companies worldwide, so our work is not yet done! I encourage you to check out the partner program site and see what we have to offer. Let us know what you think and/ or what we can do better to help your company win!

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