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Key highlights from the NAGFO Gaming and Animation Summit 2009, India
By Preethi Raj (Intel) (4 posts) on November 9, 2009 at 2:11 am
The NAGFO Gaming and Animation Summit was a huge success especially, day 2 of the conference focused on Game Development. Targeted at game developers rather than decision makers this daylong conference was attended by 200 plus game developers and is a first for NAGFO.
The highlight of the event was the keynote by Ernest Adams, the founder and first Chairman of International Game Developers Association. In his keynote, he encouraged Indian developers to draw inspiration from India’s history and culture and design games that showcase to the world the richness of Indian culture.
The conference drew attention to the simultaneous growth witnessed across all gaming verticals in India over the past couple of years and how consumers today especially the youth is spending more on games. Currently PC & online games along with mobile games dominate the Indian gaming industry. MMORPG was projected as the natural next step to explore for gaming companies with successful PC game titles.
Udaysimha, Program Manager and Mark Kim, Engineering Manager, Intel Corporation, shared some key insights from Korean and other Asian markets on the MMORPG evolution and best practices that Indian developers can adopt. Mark and Uday had an interactive session on the technical and content considerations that game studios in India will need to keep in mind, while building online games. Many interesting conversations were triggered off and many gaming companies expressed an interest to partner with Intel. If you are a gaming ISV in India and would like to partner with us, please send us a note to software.india@intel.com
Udaysimha and Imran Khan, Vice President Technology, FX Labs in another session spoke about the recent success of Ghajini, a game title (based on a Bollywood flick) that performed very well and far exceeded sales expectation. Imran spoke extensively on the game production pipeline and shared key learnings. He focused on the need to understand the target market and the hardware they consume before progressing on the game concept and the investments to be made. Also Imran spoke about his team’s collaboration with Intel to optimize the game. He stressed on the importance of incorporating the Quality Assurance (QA) function during the early stage of development where Intel was involved in helping his team put together a game QA lab which spanned three generations of PC platforms.
One of the other highlights was a panel discussion chaired by Dhruva Interactive's Rajesh Rao, which looked at the barriers and bottlenecks that are holding back the gaming industry in India. The panel included Microsoft's Ashim Das Mathur, Games2win's Alok Kejriwal, Indiagames’ Samir Bangara and Sony Computer's Atindriya Bose. The discussion centered on the challenges of piracy, need to keep development costs low to ensure profitability and sell games at an affordable price tag, overcoming the negative parental mindset on gaming and the need to position game consoles as entertainment devices. Even the most promising segment of gaming on mobile phones has its own set of challenges. The addressable base is still quite small; with 60% of the mobiles phones not capable of downloading a game. Only 25% of the consumers are aware of the fact that they can download a game on their mobile phone while only 5% of them actually download games.
At the Intel booth, we gave delegates a chance to play the latest version of Resident Evil, for a taste of the Intel® CoreTM i7 gaming experience. Also showcased for the first time in India was NCSoft’s Aion, the leading MMORPG in Korea. Many gaming enthusiasts took a stab at the game and enjoyed the experience. Overall it was a well organized event and my first brush with the gaming fraternity in India was quite exciting! The enthusiasm of the participating delegates was truly infectious!
Categories: Events, Game Development, Graphics & Media
Tags: Animation India, Gaming India
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