I'm blogging fromthe Platform of Choice Event in Barcelona Spain. This is an event from Intel's Developer Relations Division designed to inform and connect with developers across a breadth of offerings for developers on Intel based devices
Steve Shakespear, EU Region Software Director take the stage
Steve starts explaining that users are at the center of the experience for devices and in the end its all about the experience. Intel sees itself having the responsibility to respond with innovation with Steve saying it is critical that we respond with the best platforms tools and services
Steve explains that these solutions come to life based on what developers bring to life and that economies of scale via Intel's manufacturing allow for ever smaller trasisitors delivering ever more capable devices such as Ultrabooks, hybrids and smartphones
Steve then thanks to developers for efforts saying that Intel has an impressive developer community of more than 14million developers, where the opportunity is just starting for them
Christos Georgiopoulosm, VP of Intel Software and Services Group, now takes the stage, telling us its all about computing experiences and says that over the last few years we've seen an increase in changes for how we interact with devices and how they get into market. It used to be that enterprise would drive the what was adopted but now consumerization is driving how device get introduced into the market, In the end, says Christos, fundamentally it is software that drives the experiences.
More demanding usage models are upon us with emormous data in the cloud and smart devices that interact with each other all feeding more capabilities. Christos says Intel's vision for cloud is simple, where the Cloud should be:
- Federated - you should be able to share securely across multiple, hyblid public or private clouds
- Automated - with the right set of tools it should free developers and users to create and engage in innovation of management of data, day to day
- Client aware. Each device connected to the cloud will have differing capabilities, hardware,power & performance features, etc. The device should be able to inform the cloud where the cloud tailors the experience for the device
Christos explains that we are seeing change and convergence. Tomorrow devices are going to be different. Today we have device distinction, tomorrow we will see more hybrids, detachable devices, convertable systems, of many varieties.
There needs to be a promise of these devices. They have to be powerful, allow you to create experiences, create rich media. These devices need to be fast and not have you wait. They should be instant on and should be unwired devices. They should also enable the most secure and peace of mind experience you can have. They should be custome made devices, tailored to your design and functionality and in the end available at an affordable price.
Ultrabooks are a dream target platform, They allow for experiences in entertainment, creativity, leisure, gaming, and productivity. Ecosystem support for Ultrabooks is something Intel is working hard on, partnering with Microsoft to ensure legacy development will carry forward into Windows 8.
Also the traditional ecosystem is not enough for new devices says Christos. Developers need a channel to ease deployment, creating and distribution of their good works. Intel is bringing the Intel AppUp Center to Ultrabooks as a channel for Win7 and Win8 software. Intel is investing in this with a $100 Mill fund targeted to help build ecosystem for AppUp & Ultrabooks
Ultrabooks have many differentiating capabilities
- They run the best processors, using 2nd Generation Intel Core processors.
- They have fast flash standby capabilities.
- Ultrabooks will be touch capabile
- Will have sensors with GPS and accellerometors
- World Class Battery Life
- Thunderbolt for high speed data transfer
- NFC - integrate across Intel devices to transfer payments
- Worry free security
Intel is also making advances with mobile devices. From smartphones to tablets, to Ultrabooks and PC's Intel believes an ecosystem has to be about a platform of choice. This means choice for developers rather than something dictated to them.
Intel is providing a choice in OS's with Intel architecture support for Windows 7, Windows 8, Android, Tizen, and Chrome, all a across a variety of device types. Intel is also driving a common set of capabilities and security features across the devices and platforms
New capabilities will arise in new devices such as Hybrids / Tablets, expanding the level of computing experiences between the smartphone and the PC.
And with mobile, Intel has made the latest product announcements
- Intel Announces new mobile devices via
- Orange - to introduce medfield phones in UK and France
- Lenovo to introduce phones in China
- Lava will have phones in India
- ZTE will ship Intel phones in China
With a variety of devices we there will need to be a seemless experience between them without compromise, from entertainment to education, gaming etc
Christos explains it is critical to link all of these different devices types together so they are easier for developers to take advantages of features and functionality. And with this Christos explains Intel has made signigicant investment and is working close to Google to build an Android ecosystem for Intel Architecture. Intel has launched an Android community on Intel.com to provide the tools and resources developers to assist them in developing and testing apps on IA based Android devices
Intel has also made available a variety of tools, from compilers to analysis tools, or threading / parallel tools for multi core systems, to help developers optimize their software for Intel based devices.
Intel is also leveraging it's extensive organization to create and help developers to futher optimize applications. Intel has an extensive developer partner program to assist in co-marketing and delivering channels like AppUp to enable quicker monetization of applications. Intel is also working to train the next generation of developer thru our academic community programs
Christos ends explaining that Intel wants to know how we can create the tools and services to help developers be successful and that with the platform of choice Intel is working to deliver tailor made developer solutions across more OS's and devices which deliver their software to customers.