Blogs » Bob Duffy (Intel)

Monetizing Ultrabook Apps with QR codes and HTML5

Bob Duffy (Intel) — Wed, 23 May 2012 23:58:37 +0000

In this presentation, from the HTML5 Developer Conference in San Francisco, Intel Engineer Daniel Holmlund explains the value of using QR codes to connect people and devices and how you can do this with HTML5. And to keep it "real" he starts the presentation by showing his agenda in QR code format and also pointing the audience to resources to get a QR code reader should their smart phones not already be well equiped ;-).

Also before we get into things Daniel explains why Intel is supporting HTML5, saying Intel believes in developing great communities, and we support HTML5 for developing first class apps for PC and Intel devices and of course Ultrabooks and the Intel AppUp center are great resources for distributing and monetizing HTML5 apps. I think that is the only commercial of the presentation but nice he is providing all the links to these things via QR code.

In his first example Daniel points to MyToys.de as a site and brand that made good use of QR codes for monetization. They apparently build a HUGE lego based QR Code and put it on billboard. The QR code directed people to the website and it generated 49% increase in sales. Sounds impressive

What is a QR Code

The QR code has its history with Toyota who found bar codes were difficult to line up when scanning boxes of inventory. QR code is patented by Denso but put in the public domain so anybody can use it.

QR codes can hold a lot of information, and link people to many things. They are easily scanned lending themselves to easy use, especially with people carrying smartphones and other smart devices. QR codes can deliver people to websites, videos, maps, etc as well as nearly any digitally distributable content can be made accessible via a QR code. QR codes are good for advertising because like the Internet they allow information to quickly be transferred between people and devices.

Using QR Codes

One challenge is not everybody knows how to use QR codes, so some education is required for effective marketing. Creative Marketing is one way to break thru. Starbucks and Lady Gaga did a campaign, where Gaga fans collected codes, then were able to get a song for free by collecting all the codes. Tesco supermarket put up a billboard along a popular subway line. In the billboard was a photo of food and a QR code, when if used could purchase the food with delivery to your home. This is a great example of the power of QR codes to extend reach, as in this case providing grocery services to people travelling on the subway.

Help Japan Now was a great example of a QR code to help relief efforts. Other altruistic or charitable uses include Chili's putting QR codes on Children's coloring mats. Parents could then donate to St Jude’s from the mats. This raised 5 million dollars

Additionally Facebook is integrating QR codes, as with other social media services, and in-app solutions are being made like AppUp to help monetize software. QR codes are also quickly becoming part of the Geek Culture and is driving interaction and choices

Tech behind QR Codes
Scanable codes have been around for a while evolving along the way from the first bar codes that IBM invented UPC code that could allow for 13 digits of information to QR codes that allow for 7,000 digits
Code 16 & 49 versions took the1 dimensional stacking two dimensions but had issues with alignment of the code for scanning. QR codes are 2 dimensional and allow for scanning at various angles
QR codes can be customize the code for the amount of data from 21 x 21 modules up to 177x177 modules

Error correction is built into QR codes allowing for low -medium - high correction where from 7% to 30% of the code can be missing and reconstructed depending on what level of error correction you use.

QR codes have a structure where various areas of the code are applied for specific functions like alignment and error correction.

QR Code Structure

The Finder Pattern is one of the most recognizable aspects of a QR code. These are the squares in three corners (upper left, upper right and bottom left corners). Regardless of angle being scanned it’s a recognizable patter to determine the angle and alignment of QR code. This allows for faster scanning and reading of the code.

Another easily identifiable structure is the QR Code Alignment Pattern. This is a block that at the bottom right used at relative distances to help determine if a code has been distorted.

Additional structures of a QR code include:
Timing patters, Format Data, Error correction, Version Data, as well as the Mandatory white space that helps define the code as a QR code

Coding for QR Codes
There are many existing libraries available to help you create a QR code from scratch but it’s tedious. Fortunately you can use Jquery to build your own QR code
The following images show you resources for building your own QR codes as well as a Jquery example (click to enlarge).

Try your code with the HTML5 Playground then share with your friends. For more resources go to the Ultrabook Community to get tools, SDK, and documentation as well as access to AppUp Encapsulator to package your app as a Windows Binary for distribution to PC via App stores like AppUp

Well I guess one more commercial before the end. In all a great session and insight into QR codes. If you have any questions on this presentation, ask them here and well get Daniel to respond.

Join us at the HTML5 Conference May 21st for Ultrabook fun!

Bob Duffy (Intel) — Mon, 14 May 2012 22:30:58 +0000

We're excited to be part of this years HTML5 Conference in San Francisco. Although its only one day we want to make the best of it.

So come meet and hang with the Intel team you just might walk away with a shiny new Ultrabook ;-)

Come by the Intel table from 9-5pm:
Test drive an Ultrabook, check out our HTML5 tools for packaging and monetizing apps via AppUp, learn more about our developer program and enter our drawing for an brand new Ultrabook.

Attend our HTML5 Session: Using QR Codes and HTML5 on Ultrabooks™
Room & Time TBD
This session is a technical introduction to QR codes and how you can use them in your HTML5 applications. We'll also demonstrate several tools that Intel is creating to enable HTML5 developers to rapidly build and sell applications thru the Intel® AppUpSM center. Then Adam Chromicz from hotstudio.com will talk about how they moved StoryPlay, a graphically intense HTML5 application, to the Ultrabook™.

Connect with us at the Casual Mixer @ 5pm
Our technical engineers and community managers will be hanging out during the cocktail mixer and want to learn more about your apps and how you would like to see our program support HTML5.

For more information on this event, check out the official event site: http://html5devconf.com. Also learn more about developing apps for Ultrabooks from our Ultrabook Community.

See ya there :-)

Ultrabook Work, Create, Play Challenge - 15mm of Game Dev Goodness

Bob Duffy (Intel) — Wed, 25 Apr 2012 07:20:14 +0000

At CES2012 will.i.am expressed that when he grew up, music was made in a studio then played on records, but how cool it is that today music is created on computers and played on computers. I've been thinking about this idea. Can the Ultrabook be versatile for other work/create/play scenarios. So why not game development? How well can you both create and play games on an Ultrabook?

Here's the task I've challenge the Ultrabook to complete
- Create concept art
- Model game objects from concept art
- Code sample game
- Play sample game

Conceptualizing:
So first I set out to find is there a low cost to free sketch application I can use to start testing my app idea. I tried a number of applications but eventually settled on an open source app called MyPaint. MyPaint has been developed for mobile devices and PCs and allows for input using drawing tablets and styluses.

I found MyPaint to be exceptional allowing me to control brush pressure and styles. I have just as much control if not more with MyPaint then paper and pencil. The ability to quickly zoom and provide detail, change colors on the fly and undo make sketching a breeze. I finished a set of doodles to get some ideas out. I believe with an app like MyPaint, the Ultrabook can have you sketch and illustrate virtually anything. The only limitation is the skill of the artist.

Doodling with MyPaint

Within the set of doodles you'll see I scribbled a spaceship, which is based on a vector arcade game I had developed a year ago. I then decided to take the idea further and sketch out a more detailed 3D version of the craft. The Ultrabook made is very easy for me to quickly bang out these idea. I did these over a few hours over a weekend, when I had spare cycles. Never powering down the Ultrabook, I was able to jump right into my app faster than I could on my mobile device.

MyPaint Detailed Ship Sketch

Modeling:
Next step was to model the object in 3D. I needed an application that would allow me to work with shape primitives and do some boolean subtraction especially to create the shell body of the craft. I looked for a number of simple modelling applications then realized I needed to use something subtancial So I settled on Blender, an open souce 3D application that is on par with 3DS and Maya and used to produce cinematic level 3D films and animations.

Creating the ship was quick and simple. Again I really never shut down my Ultrabook. Like a mobile device I could pick up, press a key and boom I'm in and working in Blender. Having immediate access to a power app like this is SUPER convenient. With Blender I was able to easily create the craft using spheres and boxes. I figure the easiest way to create the body section was to create an elongaged sphere and intersect it with a cylinder. I then used the Boolean feature to cut away the part where the cylinder intersected the sphere. That created the bowed shape of the mid section of my craft. I then applied some procedural textures to give it a real world look.

Ship Rendered From Blender

Development:
Now came a decision on how to code an application using this ship. I first considered HTML5 and exporting Blender images as 2D PNG files, to create a top down arcade shooter. I've used Canvas before and I figure that would be pretty simple to do. But in the end I realized a 2D HTML5 app could be built on nearly any device. So, decided to create a 3D game to push the limits of the Ultrabook. So I drove head first into Unity. Good thing, it allows for Javascripting so I didn't have too far to learn how to code for it.

Unity installed like a charm and imported my Blender files, but my procedural maps did not come over. I quickly learned about UV Mapping, to create the Normal (Bump) maps and Texture (image) maps for each section of my craft. After bringing in the texture maps I was able to show off my craft in Unity.

Unity Ship

Now to control the ship in my game I would need to add some javascript. I first created simple script to transform the X & Z position of my craft depending on what arrow keys I hit. But I then thought, I'm not taking advantage of the physics engine and really only animating the ship. So I re-coded the inputs to add Force physics to the object. I then added some barriers to the scene with collision component, to interact with the ship via the physics engine. Here's my sample script attached to my ship. With this in place and the ship set with a RigidBody component it properly react to any object with physics.

Ship Movement Script

I then coded a smooth camera follow script based on a sample version provided by Unity. I adjusted the script to allow for X & Z variation in the camera, allowing the camera to follow behind as the ship accelerates away, then to catch up and hover over the ship when at rest. And thus I have the basics of my game. I found I could run in full resolution at a 60 frames per second frame rate. My ship renders nicely with textures and shadows. My ship zips with my camera in tow, rotating and swinging left and right to align to my object

I could do more, to spawn enemy ships, create missiles, add audio events, particle effects and explosions, but that's just an iteration of the work completed. I'm pretty satisfied that Ultrabooks can be used for gaming work, create, and play. Here's a video of the game in process.

Based on my experience I think the Ultrabook is a pretty compelling device, and not just for game developers. You can play the same scenario out for just about any profession, hobby or interest. From will.i.am's perspective he sees the Ultrabook as great professional music studio, and as today's new ghetto blaster. Ultrabooks, as amazing work/create/play devices, have broad potential for app usage across all sorts of interests. For developers this translates to an opportunity.

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For more information on developing Ultrabook apps for distribution and monetization via Intel AppUp, visit our Ultrabook Community

Developers see multi store monetization models for Ultrabook and mobile

Bob Duffy (Intel) — Wed, 11 Apr 2012 17:33:05 +0000

While in Barcelona at Mobile World Congress I was fortunate to attend the WIPJam conference and participate in a round table discussion on app monetization. The discussion was lively, with nearly a dozen developers tossing out their ideas, perspectives and experiences. While I learned a lot, I was unsure if the experiences would hold true outside the session. I decided to run the same discussion with 6 cross platform AppUp developers. The findings were consistent. Below is a summary of what we discussed and discovered based on notes from both sessions.

Note - In full transparency the quotes are not exact and based on notes and recollection. Also I have not identified the developers with each quote to keep their anonymity. This is my personal impression of the discussion with approximately 20 developers.

Where and how are developers finding monetization success
Both groups discussed success, "is anyone making money" was quickly tossed out at WIPJam. In response many developers expressed they are having success, but that it is work. "We are making money, as long as we price the app right and can be found. We do a lot of work get listed and reviewed by sites like Touch Arcade and that helps" said one developer. However concerns were expressed that the average price is being dropped significantly. "Price is an issue, top quality apps are being sold at a sub $5 price." said one developer. The sentiment is its getting harder to make money by monetizing the download. All agreed they are increasingly looking toward additional revenue models such as In-App purchase features and In-App advertising. There is a strong belief by some that apps are moving to a free model and that you have to monetize in the cloud.

Regardless of what monetization model is deployed, developers agree that a "build it and they will come" is not enough anymore. Developers said they have to be shrewd and responsive marketers. During the WIPJam round table there was a lot of discussion on technologies and services that enable real time feedback from users within the app, allowing developers to then target updates, roadmaps and features that have a greater chance of being monetized.

Where and how are things difficult for app monetization
While many have success with large app stores the worry is discoverability is getting harder, gamed by a few, and a challenge for most. "Publishers who pay for downloads to increase their ranking is a real concern, while it's not allowed, and you will get booted, it seems to be going on". Also there is a general consensus that not all stores are equal in terms of monetization. "Is anybody actually making money outside iOS" asked one developer in the WIPJam session. Those who raised their hand explained advertising and In-App purchases were making some headway for them, but in general they are still not where they'd like it to be. However one developer ran against that thinking. "We're seeing a lot of success with Kindle. We put our app there because we felt the Amazon model lent itself to more of purchase behavior. We are looking to add more monetization and purchase features for our Amazon version because of this"

What alternative means are you taking to monetize apps
Developers are looking beyond pay to download and In-App purchases. Some developers expressed success in all stores by leveraging existing or traditional transaction channels. "We are making money on all platforms by monetizing SMS features our app and splitting the revenue with the carrier" explained one developer suggesting there is a way to make money if you monetize and existing transaction channels. Another alternative model has been to monetize outside the store. "We are also doing very well across platforms but our model is to use apps as a lead generator to send users to ecommerce websites for purchases." As with SMS the solution here is to monetize a captive audience by leveraging an external and possibly more palatable transaction channel.

Insights and conclusions
The conclusion by these developers is the store perception and OS brands are factors for monetization. "Apple has captured a user who likes premium products and is willing to pay for them" said one developer, and another explained that Apple is reaping the benefit of its well established iTunes store, where many consumers already perceive Apple as a marketplace. Developers also expressed store requirements for credit cards are a factor. "If you keep getting that credit card request in front of you each time you want to download an app you are less likely to compete the purchase. Apple has reduced that purchase friction." A contrast was made against other stores that have captured a more frugal audience, not willing to give hand over purchasing power to a store. "I'm not sure many folks especially in Europe or Asia feel comfortable handing their credit card over"

Interestingly, both groups believed the Amazon Kindle model, is more like iOS, than Android marketplace, believing there is existing trust in the Amazon and Apple stores. As one developer put it, "The store is more important than the device" when it comes to monetization. The belief here is the brand that manages that transaction is a bigger part of the equation than they had thought. Thus they need consider these things in terms of planning their apps for distribution. When looking to monetize they suggest putting premium purchases at stores that have an established transactions system with the customer. For stores that are perceived as a "free zone" the recommendation is to leverage advertising, In-App solutions or direct your user to external and more tradition commerce sites that have a purchasing relationship with the user.

Looking forward to Ultrabooks
In the smaller group session we discussed Ultrabook. It was discussed as we look toward Ultrabook apps, developers will have multiple store solutions. On the OS side Microsoft will have a Metro app store. While this will be the best store to get metro apps, it will not be the only way to get content and applications for Ultrabooks. The Intel AppUp Center will also be a solution for Win8 Desktop and Legacy Windows applications, providing another channel for discoverability across a family of Windows devices. As well AppUp as an affiliate store enables retailers, OEMs and services providers to create store-fronts powered by AppUp. One developer expressed his enthusiasm here. "Discoverability is a huge problem for us, we'd love to see Intel solve this with curation, specialization, or differentiation of apps via AppUp." Another developer expressed interest in the affiliate model. “The Metro looks to be right up front and center for Win8, so I’d like to see service providers and manufactures preinstall an AppUp affiliate store” The sentiment from this small group is that preinstalled affiliate stores could provide that curation and differentiation of apps to give them exposure on Ultrabooks.

Final thoughts
Either way developers seem to agree they need to look at the various store solutions and determine the right monetization model for each store. The belief is not every distribution system is perceived by the customer the same way. It is very possible that distinct and discreet monetization models, app marketing, and discoverability plans may need to be deployed in order to maximize a capital return on apps.

If you have additional thoughts and experiences please reach out to me on Twitter @bobduffy and or share them by responding in our comments section.

***

For more information on developing Ultrabook apps for distribution and monetization via Intel AppUp, visit our Ultrabook Community

In-App Purchases for Consumables & Urban Airship Hosted Content, Plus Enhanced HTML5 Support & More

Bob Duffy (Intel) — Tue, 10 Apr 2012 16:17:42 +0000

With Spring comes renewed opportunity, and so with AppUp there's more ways for you to monetize your apps as well as more features and support for HTML5 based apps, and improvements for submission and reporting. Here's a high level view of what has just released.

New In-App Purchase Capabilities

Intel AppUp™ In-App Purchase: Content SDK Powered by Urban Airship*:

This is an extension of the existing In-App Purchase capability, allowing for content purchases like books, video, music, etc. to be made from within an app. This addition allows you to list content items as non-consumable items in an In-App Purchase worksheet (.CSV file). In the worksheet, you will list the purchase information about the “content" such as a product ID name, description, price, as well as a country monetary type like US Dollar or Euro.

As well we have an additional SDK with Urban Airship libraries, providing the first and only Windows solution for Urban Airship. These libraries create the inventory and also download the content for purchase in your app. Once you have uploaded content on the Urban Airship portal, you can generate the .CSV file and upload it with the content metadata through the application submission page on appdeveloper.intel.com.

To make use of the Urban Airship solution you will need to create an account with Urban Airship. Account fees will be waived for registrants using Urban Airship for AppUp In-App purchases. Follow the instructions linked below for more information.

Developers retain the choice of hosting provider for content, having the option to use Urban Airship or other hosting services; however these libraries make it very convenient to host and list the content for sale in your app via Urban Airship.

Ultrabook developers to bridge gap between mobile and PC use cases

Bob Duffy (Intel) — Wed, 28 Mar 2012 19:58:44 +0000

The divide between mobile and PC application use cases and experiences still seems fairly broad. Even today there are application use cases more suited for mobile devices, such as location based apps, while others more suited for a PC, like performance computing. However with Ultrabooks, developers do have an opportunity to close on that divide and create a new set of applications experiences that marry the best of mobile and PC.

We have all seen and experienced mobile devices and the application growth over the last few years. While the growth is staggering that does not mean mobile is displacing the PC. The fact remains PC's are still a required device for those doing business, productivity, and or creative work. I personally attend a lot a mobile trade shows and I ask about this frequently. Not that I'm a scientific sample, but thus far I'm yet to find a student, a real estate agent, a digital artist, a developer, or an accountant who doesn't use a PC to get their core work and tasks completed.

But mobile is a force, and computing is evolving. The gap between mobile and PC has started to narrow. Cloud services and hybrid mobile devices are bridging the gap between mobile and PC computing use cases. If you own a recent iPhone you know Apple's cloud solutions allows you to synch your mobile device with purchases made on other iOS devices, as well as allowing you to update your phone OS without connecting to a PC. I now go months without having to connect my iPhone to a PC. It is nearly an independent computing device. Also the Asus Transformer allows a desktop mode with a keyboard providing you a better experience for authoring and creating content when in desktop mode. However adding a desktop mode and cloud services to mobile devices do not entirely bridge the gap. The divide is still pretty far, only allowing for minimal PC use cases on mobile devices.

There are still many use cases and scenarios either best suited for mobile or for PC, and not yet well suited for either. However, Ultrabooks could change. Below is my own sample on what use cases and software tasks are best suited for either a mobile vs PC device.

Tasks suited for mobile, difficult for PCs

At the moment computing: Accessing SMS, social media, and simple photo editing at or seconds after taking photos are all tasks that are easy to do on a mobile device because they are instant on devices, light weight and convenient enough for you to have at hand wherever you to do tasks at an instant and in the moment
Location aware computing: With GPS mobile devices can be aware of where they are in the world makes sense of that for various application use cases
Human gesture computing: Touch interfaces and sensor have allowed for mobile devices to interact with applications is a more natural way, allows app interfaces and controls to be more intuitive and enjoyable to use.
Anywhere data and cloud access: Smartphones allow an always connected experience to data services, allowing them to rarely be restricted to online and cloud services. With mobile you don't need to think about computing when your are connected, it is a natural inclination to get access to online data and services whenever and wherever you want.
Apps on demand – because mobile devices are paired with apps stores, getting access to the software you need for any given tasks is easy, and allows users to consider discreet and impulse software purchases and downloads

Tasks suited for PC, difficult for mobile

Authoring: Creative writing and blogging are possible on mobile devices but not ideal. These tasks usually require a devices that has keyboard and mouse features to more tactically and precisely type and edit text.
Creative production: Video editing, photo editing, app development are more ideal for PC because the precision controls, processing, screen size, and disk space make these experience more suited for PC
Business / Enterprise: Presentation creation editing, spreadsheet & financial applications and other business related applications are more suited for PC which have keyboards, mice, large screens and processing to manage business needs
Performance Computing / Graphics: Apps and games that require performance computing such as CakeWalk, Call of Duty, AutoCAD, are out of reach for mobile devices because of the processing power required for these applications.
File system access: Many applications and many websites still require access to file systems. The ability to upload and download files is a feature avoided on many mobile applications and a restrict many use cases for these applications when using a mobile device. Even with cloud computing the need for discreet local storage for storage, downloading, uploading and management of a variety of file types is still a valid application scenario

Now with Ultrabooks we have a blending of both mobile and PC capabilities and functions. Ultrabooks allow on always connected computing, near instant on access to computing and with second generation Ultrabooks we will also have touch, sensors, GPS, allowing for Ultrabooks to take on many of the mobile use cases and scenarios. Don't get me wrong, Ultrabooks may not be the one device to rule them all. Form factor alone will not allow for Ultrabooks to fit in your pocket and displace the smartphone space, however it is possible that Ultrabooks could provide a more comprehensive computing experience for mid to large size mobile device space.

With Ultrabooks, there is an unique opportunity to more broadly leverage use cases and scenarios from both the mobile and PC lists above. And it will be up to software and app developers to create new application experiences that combine elements from these lists. Perhaps there's a new app use case for file system access coupled with at the moment computing. Or just maybe there are unique app experiences to be had that combine performance computing/graphics with location aware capabilities.

So for our developers out there, know that you are in the driver seat. Consider these use cases, consider how to marry and bridge the best of mobile and the best of PC. While there is likely to always be a large market for discreet devices to do specific tasks best, having a device and software that allows you to do it all is something I can't wait for.

If you have additional thoughts and experiences please reach out to me on Twitter @bobduffy and or share them by responding in our comments section.

***

For more information on developing Ultrabook apps for distribution and monetization via Intel AppUp, visit our Ultrabook Community

Developer Platform of Choice Event in Barcelona Spain

Bob Duffy (Intel) — Tue, 28 Feb 2012 15:12:04 +0000

I'm blogging fromthe Platform of Choice Event in Barcelona Spain. This is an event from Intel's Developer Relations Division designed to inform and connect with developers across a breadth of offerings for developers on Intel based devices

Steve Shakespear, EU Region Software Director take the stage

Steve starts explaining that users are at the center of the experience for devices and in the end its all about the experience. Intel sees itself having the responsibility to respond with innovation with Steve saying it is critical that we respond with the best platforms tools and services

Steve explains that these solutions come to life based on what developers bring to life and that economies of scale via Intel's manufacturing allow for ever smaller trasisitors delivering ever more capable devices such as Ultrabooks, hybrids and smartphones

Steve then thanks to developers for efforts saying that Intel has an impressive developer community of more than 14million developers, where the opportunity is just starting for them

Christos Georgiopoulosm, VP of Intel Software and Services Group, now takes the stage, telling us its all about computing experiences and says that over the last few years we've seen an increase in changes for how we interact with devices and how they get into market. It used to be that enterprise would drive the what was adopted but now consumerization is driving how device get introduced into the market, In the end, says Christos, fundamentally it is software that drives the experiences.

From the Intel AppUp booth MWC 2012

Bob Duffy (Intel) — Tue, 28 Feb 2012 04:53:13 +0000

Mobile World Congress is upon us and day 1 has been busy for us at the Intel AppUp booth. Here's a review of what we are showing off and discussing at the AppUp booth.

Optmization demo:

Our tools team is showing off some of our tools that help developers optimize native applications. Intel Turbo Boost Technology is shown in action via a 3D particle animation that improved its frame rate from 7fps to 13fps using Intel Composer 2011 & Intel Compiler

Encapsulator:

The Encapsulator tool is being shown as a way to help non-native developers creating HTML5 applications. Encapsulator allows these developers to take their existing HTML5 code and autopackage them as desktop running applications. This means you HTML5 application is now directly accessable from the desktop and will launch outside of a browser. Additionally key store API's are automatically included to provide your app secure authorization to protect against privacy. Additional APIs can also be coded in Javascript to allow the app do things like local storage, run full screen without a window, and more.

Developer Services Beta

Intel at CES 2012 – the skinny, with a little fat

Bob Duffy (Intel) — Fri, 13 Jan 2012 21:28:45 +0000

OK, I have to say it, I’m way impressed with some of what I’m seeing and some of what I’m hearing at CES regarding Intel technologies. It’s a lot for me to take in but I’ll do my best to give you guys a highlight of Intel at CES 2012.

Intel Booth

There’s a lot happening at the Intel booth from augmented reality with Legos, to In Vehicle artificial intelligence, but the real hit of the booth is the Ultrabook^TM

The Intel AppUp SDK, now optional for Windows apps

Bob Duffy (Intel) — Mon, 02 Jan 2012 21:32:16 +0000

I'm excited to announce that the Intel AppUp(SM) developer program has officially relaxed our requirement of integrating our SDK for Windows apps submitting to AppUp. While this SDK requirement had been optional for MeeGo apps, we had until now required all Windows apps use the AppUP SDK. As of now that is no longer the case. You can now freely submit applications to AppUp without integrating the AppUp SDK, as long as you still do the following:

New Consumer ID & In-App Unlock Purchase APIs for AppUp developers

Bob Duffy (Intel) — Thu, 15 Dec 2011 20:52:27 +0000

The holiday season is always full of cheer and giving, and in that spirit the Intel AppUpSM developer program has a few presents under the tree for our developers. The following items have officially launched to enhance and aid app development for the AppUp developer program.

Show 11 - AppUp show at Sprint conference part 2

Bob Duffy (Intel) — Fri, 02 Dec 2011 01:00:15 +0000

The case for comprehensive mobile computing & PC app stores

Bob Duffy (Intel) — Thu, 03 Nov 2011 18:37:16 +0000

After my first day here at the Sprint Open Solutions Developer Conference in Santa Clara, and 5 hours of booth duty behind me(whew), I'm getting a strong feeling that the idea of a PC app store is becoming more intuitive with increasing ethusiasm for the PC.

AppUp Strategy for Tizen, Ultrabooks, & HTML5 explained

Bob Duffy (Intel) — Mon, 03 Oct 2011 00:19:22 +0000

The following video is courtesy of NetbookNews's YouTube Channel minipcpro, and captures a key portion of the keynote from the first day of the AppUp Elements 2011 conference which explain the strategy for Tizen, Ultrabooks and HTML5. Below is my recap, while above is the video from this portion of the keynote

A Nod To Developers

AppUp Strategy for Tizen, Ultrabooks, & HTML5 explained

Bob Duffy (Intel) — Mon, 03 Oct 2011 00:19:22 +0000