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Craig Hurst (Intel)

I’m currently working in Intel’s Visual Computing Software Division responsible for defining media software tools, technologies and strategies to unleash visual computing innovation. Sounds cool, doesn’t it? Working with future CPU architectures, processor graphics, and anything else that helps deliver amazing media experiences is a blast! I’ve been with Intel for 15 years innovating award winning products that include developer media tools, networking and media products, and personal health platforms. This is my passion. When not working I enjoy the outdoors, modding my digital home, and spending time with my family.

Intel® Media SDK 2.0 - gold release now available

By Craig Hurst (Intel) (7 posts) on January 17, 2011 at 9:55 am
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UPDATE: Intel announced the 2nd Generation Intel® Core™ Processor with HW accelerated encode at the Consumer Electronics Show last week. This technology is referred to as Intel® Quick Sync Video Technology and more information can be found here. There are a number of media SW companies already delivering great consumer experiences that are listed on [...]

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Category: Graphics & Media, Software Tools
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Accelerate and Share Challenge

By Craig Hurst (Intel) (7 posts) on January 13, 2011 at 10:53 am
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Now that Intel has released the 2nd Generation Intel(r) Core(tm) Processors (was code-named Sandybridge), we're inviting all media developers who can take advantage of the hardware accelerated video encode, decode, and pre-processing to show us what you can do. Find out more and enter today. Start by exploring the Intel(r) Media SDK 2.0, which is [...]

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Category: Graphics & Media
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Intel® Media SDK beta announced

By Craig Hurst (Intel) (7 posts) on August 13, 2009 at 8:22 am
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At SIGGRAPH last week we announced the beta version of the Intel® Media SDK to simplify media developers access to video encode and decode (as well as pre-processing). In my previous blogs I had asked about the importance of something like this, and well, we've now got a beta version that you can play around [...]

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Category: Graphics & Media
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Hardware Accelerated Video Encode

By Craig Hurst (Intel) (7 posts) on July 23, 2009 at 2:47 pm
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This is another follow up to my previous post asking media developers for input. Last time I asked about the importance of HW accelerated video decode, but actually encode acceleration would be a far better place to drive performance for video editing or transcoding. The challenges I've heard from developers has been the lack of [...]

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Category: Graphics & Media

Importance of Video Decode Hardware Acceleration

By Craig Hurst (Intel) (7 posts) on June 29, 2009 at 3:37 pm
Comments (3)

Hello media developers. This is a follow up to my original post asking you about what your pain points are for media development. I've recently been thinking about some of the challenges of hardware accelerated video decode with DXVA. A whitepaper was written to help developers access H.264 decode in our current G45/GM45 chipsets, and [...]

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Category: Graphics & Media

Media Developer Solutions – I’m listening

By Craig Hurst (Intel) (7 posts) on June 15, 2009 at 8:21 am
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Hello media developers! Let me start by introducing myself to you all. I’m the senior marketing manager and strategist for the media segment within Intel’s Visual Computing Software Division. As I look out over the coming years I’m very excited about Intel’s roadmap for products and technologies. My overall goal is to maximize end user [...]

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Category: Graphics & Media

The future of Visual Computing - one possibility.

By Craig Hurst (Intel) (7 posts) on March 31, 2009 at 3:37 pm
Comments (1)

How will the average person benefit from the advances in visual computing in the near future? Imagine these possibilities in the life of a typical business user. Given the recent advances, and those on the near horizon, I would love to hear your predictions for when a scenario like this might become commonplace. ------------------------------------------- At [...]

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Category: Academic, Graphics & Media