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Posts in the "Intel® AppUp Developer Program" Category 

Imported blog posts from the Intel AppUp Developer Program blogs.

Top Five Software Localization Myths

By Nabil Freij (7 posts) on May 9, 2012 at 11:40 am
Comments (0)

We will shed some light on the top five myths that are believed by many executives and decision makers in the corporate world.

Myth 1: Software Localization is simply translation Many executives do not realize the level of effort involved in software localization, dismissing it as simply translation.

For many years now, advances in internet technologies, development tools, authoring tools and platforms, have expanded the use of different file formats and build environments. Software applications and manuals are no longer based only on Microsoft resource files or Word documents. Java, XML, ASP, .NET, RESX, HTML, as well as many other formats, have become standard in many applications and products.

Read more...

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Category: Intel SW Partner Program, Intel® AppUp Developer Program
Tags: business and marketing, international expansion, localization, Quality, software localization, translation, translation memory, translation sample

Meetup HTML5, CSS3 & Pizzas le 16 Mai

By Slim Soussi (6 posts) on May 9, 2012 at 4:33 am
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Je suis heureux de vous annoncer que le Meetup HTML5 est de retour à l'IESA Multimédia (Campus Opéra) pour une troisième édition haute en couleurs!!Encore une fois, 4 speakers à l'affiche : SYLVAIN WEBER, MARTIN GORNER, M...

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Category: Game Development, Graphics & Media, Intel® AppUp Developer Program
Tags: blog, cross-platform, html5, Intel® AppUp Developer Program, Intel® Atom™, meetup

Show 23 - AppUp Show at SXSW Part 3: Featuring Intel LANFest – Gaming for a Cause!

By AppUp Show (28 posts) on May 7, 2012 at 1:28 pm
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The Intel AppUp show for developers "Show 23": this episode ends Bob and Rhonda’s adventure at SXSW Interactive Screenburn 2012. In this episode they feature Intel LANFest, which was held during Screenburn. In the first half of the show, Rhonda t...

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Category: Intel® AppUp Developer Program
Tags: blog, Intel® AppUp Developer Program, Intel® Atom™

Quick Tips: How to Create Measurable Goals with Social Media

By Wendy Thomas (16 posts) on May 1, 2012 at 2:45 pm
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Any investment in your business should be for a specific reason. And each investment of time or money should have specific, measurable, attainable, realistic, and timely (SMART) goals associated with it so you can determine if the investment is viable. Using social media is no different, yet with something so intangible, how do you go about creating these measurable goals?

You start with the basics – the big picture goals, such as:
• Increase fan or follower base
• Drive traffic to the company website
• Build/increase your company’s e-mail subscriber list
• Reach new clients through relationship building

With these high-level goals, you now have to determine your specific goals. I can’t say what your goals should be since I’m not familiar with your company or what your definition of success is. You or your management team have to decide what numbers to strive for. I can, however, give you some suggestions on how you might start tracking the goals mentioned above.

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Category: Intel SW Partner Program, Intel® AppUp Developer Program
Tags: analytics, business and marketing, digital marketing, how to, Social Media, social media analytics, software marketing

How to Get Venture Funding: Practical Advice from an Intel Investment Director

By Kevin Murphy (15 posts) on April 26, 2012 at 11:37 am
Comments (6)

Last week we provided you with insights on the types of businesses that Intel venture capitalists are looking to invest in. This week, Intel Capital Investment Director, Vibhor Rastogi, shares his thoughts on how Intel® Software Partner Program Premier Elite members applying for potential funding can create a successful submission.

Rastogi, who joined Intel Capital in 2010 and has an extensive management and consulting background, shared some straightforward, practical advice for ISVs going through the process of applying for venture funding.

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Category: Intel SW Partner Program, Intel® AppUp Developer Program
Tags: business and marketing, Intel Capital, Intel Software Partner Program, isv, ISV applications, marketing and business development resources, networking in business, venture funding

Ultrabook Work, Create, Play Challenge - 15mm of Game Dev Goodness

By Bob Duffy (Intel) (128 posts) on April 24, 2012 at 11:20 pm
Comments (2)

At CES2012 will.i.am expressed that when he grew up, music was made in a music studio then played on records, but how cool it is that today music is created on computers and played on computers. I've been thinking about this idea. Can the Ultrabook be versatile for other work/create/play scenarios. So why not game development? How well can you both create and play games on an Ultrabook?

Here's the task I've challenge the Ultrabook with
- Create concept art
- Model game objects from concept art
- Code sample game
- Play sample game

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Category: Game Development, Graphics & Media, Intel® AppUp Developer Program, Ultrabook
Tags: 3d, Blender, Code sample, MyPaint, Unity

3 Twitter Management Tool Options for your Software Business

By Wendy Thomas (16 posts) on April 24, 2012 at 2:13 pm
Comments (2)

When you’re using any tool for business, you want to know if you’re getting a good return on your investment. And if you’re using Twitter, you’ll realize that a lot of information is flowing, but you may not feel you are managing it or capturing it.

There are third-party tools available to help you track statistics, schedule tweets, manage multiple accounts, moderate posts, and a lot more. Most tools have a free version, or offer free trial, but even those with small fees are worth the investment – if they deliver the information you need, of course.

For viewing, tracking, and managing data, here are a few options

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Category: Intel SW Partner Program, Intel® AppUp Developer Program
Tags: analytics, business and marketing, digital marketing, isv, Social Media, software marketing, twitter

html5 Kompatibilität für den Encapsulator 2.0 Alpha

By Monika Lischke (16 posts) on April 23, 2012 at 5:17 am
Comments (0)

HTML5test.com results for Intel AppUpTM encapsulator 2.0 alpha Woohoo, neue features! Das Intel AppUpTM Encapsulator Team hat die neue Version 2.0 Alpha heraus gegeben, welche verbesserte html5 und CSS3 Unterstützung liefert. Momentan sind beide V...

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Category: Intel® AppUp Developer Program
Tags: cross-platform, html5, Intel® AppUp Developer Program, Intel® Atom™, Tools

Unmengen an Ultrabook Unterhaltungsvideos

By Monika Lischke (16 posts) on April 19, 2012 at 6:19 am
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Den meisten von Euch ist ja sicher aufgefallen, dass gerade in Sachen Ultrabook sehr viel bei Intel passiert. Hier mal komplett subjektiv meine liebsten Videos zu dem Thema: Ist recht abgefahren und äußerst strange, aber genau deswegen finde ich das ...

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Category: Intel® AppUp Developer Program, Ultrabook
Tags: blog, Intel® AppUp Developer Program, Intel® Atom™, Navigation

Hot Areas for Intel Capital Investment: Apps, Mobile Tech, Cloud and Visual Computing

By Kevin Murphy (15 posts) on April 18, 2012 at 11:22 pm
Comments (6)

Last week we spoke with Lisa Lambert, Vice President and Managing Director of software and services for Intel Capital, about the opportunities Intel® Software Partner Program Premier Elite Partners have for applying for potential Intel Capital funding and to get in front of experienced venture capitalists for potential equity investment or support for business development projects.

This week we asked Lambert to highlight the various types of innovative technology startups and software companies worldwide that Intel’s venture capitalists are looking to invest. Lambert highlighted four areas that her group is most interested in funding:

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Category: Intel SW Partner Program, Intel® AppUp Developer Program
Tags: business and marketing, Intel Capital, Intel Software Partner Program, networking, sales and lead generation, venture funding

What is Pseudo Translation?

By Nabil Freij (7 posts) on April 18, 2012 at 10:06 am
Comments (0)

After succeeding in your local market, you should look at entering international markets, where localization of your software graphical user interface (GUI) may become a necessity. Often, a software localization group or a technical translation services group is tasked at this point with converting the application into other languages, including its GUI.

All applications containing a GUI rely on text and graphics to enhance the interface with the user. This often takes the form of icons, menus, dialog boxes, tool tips, and messages.

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Category: Intel SW Partner Program, Intel® AppUp Developer Program
Tags: business and marketing, international expansion, internationalization, localization, pseudo translation, software localization, technical translation

Alles Neu macht der April!

By Monika Lischke (16 posts) on April 18, 2012 at 3:53 am
Comments (0)

Auch wenn wir hier in München einen zwischenzeitlichen Wintereinbruch gegeben hat, nähert sich doch nun endlich der Frühling und damit auch ein Start in viele Neuerungen – und wir warten nicht bis Mai, sondern fangen schon im April an! Also, was h...

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Category: Intel® AppUp Developer Program
Tags: AppUp, blog, cross-platform, html5, Intel® AppUp Developer Program, Intel® Atom™, Navigation, SDK

Concours: Gagnez un Ultrabook et des Applications (16/04/2012 au 29/04/2012)

By Slim Soussi (6 posts) on April 17, 2012 at 2:16 am
Comments (0)

 Pour participer au jeu concours, l’internaute doit remplir le formulaire de participation sur la page de participation du jeu (http://www.compagnon-parfait.fr/concours.php?id=141). Il devra ensuite, avec la même adresse mail, téléc...

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Category: Intel® AppUp Developer Program, Ultrabook
Tags: AppUp, blog, challenge, cross-platform, Intel® AppUp Developer Program, Intel® Atom™

How to Create an Engaging Facebook Welcome Page for your Software Business

By Wendy Thomas (16 posts) on April 16, 2012 at 7:56 pm
Comments (4)

Everyone wants to make a good first impression, right? If you have a brick and mortar building for your business, you want visitors to feel welcomed as soon as they come through the door. The same is true for online landing and welcome pages – you want the individual to be attracted enough to stay on the page, and interested enough to either leave you their email address immediately, or start engaging with your business in some way.

Read more...

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Category: Intel SW Partner Program, Intel® AppUp Developer Program
Tags: business and marketing, digital marketing, how to, isv, quick tips, sales and lead generation, Social Media, software marketing

ISVs & Developers: Your Concerns about App Store Sales Models?

By Lauren Dankiewicz (Intel) (23 posts) on April 14, 2012 at 1:26 am
Comments (2)

The feedback on app stores as a software distribution model has been mixed. Some developers love the new model for distributing software and see it as the wave of the future. Others refuse to sell via app stores and feel like the downsides outweigh any of the additional customers that may be won. Many see challenges with the 70/30 revenue split, brand recognition issues, brand awareness concerns, declining ASPs, etc…

What are some of your biggest concerns with app stores?

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Category: Intel SW Partner Program, Intel® AppUp Developer Program, Mobility
Tags: app stores, business and marketing, lead generation, monetization, sales and lead generation, software distribution, software sales models