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Posts in the "Intel SW Partner Program" Category 
Blog posts from and about the Intel Software Partner Program.
Game Trailers Bring the Game to Your Audience
By Kevin Murphy (15 posts) on May 24, 2012 at 2:32 pm
Comments (5)
The video game industry is expected to reach $82 billion in sales by 2015. To take a piece of the billion-dollar pie, your video game needs to get users interested and excited. How do you do that? Gamers are visual people, so a great way to get them excited about your game is a video game trailer.
With today’s technology, you don’t need millions of dollars or professional equipment to get thousands of fans. Here’s how to get started on creating an exciting game trailer with a few inexpensive tools.
Read more...
Category: Game Development, Graphics & Media, Intel SW Partner Program, Intel® AppUp Developer Program
Tags: business and marketing, Computer Game, how to, marketing and business development resources, software marketing, Storyboard, Video Editing, Video Game Trailer, Video Shoot
Translation and Localization, Too Overcomplicated?!
By Nabil Freij (7 posts) on May 22, 2012 at 9:14 am
Comments (3)
Not all translation service buyers have the same needs. Requirements differ depending on where companies are in their global evolution. With varying needs and priorities, and a massive selection of translation service providers estimated to exceed 20,000 independent vendors worldwide and growing, how do you decide who to choose?
Some companies elect to come up with elaborate RFPs. These RFPs frequently contain exhaustive details to help differentiate between, and narrow down, suitable vendors. But often these RFPs are very time consuming to create, respond to and analyze, potentially overcomplicating the process.
The mere fact that the translation service industry is so fragmented fashions the need to overcomplicate matters. After all, companies want to create differentiators to claim a competitive edge.
Read more...
Category: Intel SW Partner Program, Intel® AppUp Developer Program
Tags: business and marketing, geo expansion, international expansion, international software sales, localization, price, Quality, software internationalization, translation
Google+ for Business: Hype or Helpful?
By Wendy Thomas (16 posts) on May 17, 2012 at 1:38 pm
Comments (0)
With so many social media options out there, and with more on the horizon every day, it’s a challenge to know whether your business can benefit from any of them or not.
Google+ is one of the new guys, and there are mixed reviews so far. If you’re already using Twitter and Facebook and getting good results, then you might not want or need another avenue right now. If you’re new to social network platforms and still working on goals for what you want to accomplish, Google+ should be thrown into the mix.
Google+ ties several Google products that serve businesses together. One point especially worth noting is that with Google being a top search engine in the world, public posts made on Google+ automatically rank higher than any others in a Google search. What’s not to like about that?
Read more...
Category: Intel SW Partner Program, Intel® AppUp Developer Program
Tags: business and marketing, digital marketing, google, how to, networking, quick tips, Social Media
Effective B2B Lead Generation Doesn't Sell Your Product
By Kevin Murphy (15 posts) on May 16, 2012 at 10:11 am
Comments (0)
In the world of B2B marketing, there are three kinds of prospects:
1. Those in the last stage of the buy cycle and in the process of evaluating solutions.
2. Individuals with a pain or a problem that's big enough to take action to solve, but who are beginning to look around for information on possible solutions.
3. People just beginning to realize there's a problem, but the pain is not yet big enough to take action to solve.
When your company develops a product, its purpose is to provide a solution to a known problem. The thinking is, "Companies have this problem, so we'll create a solution that they'll jump on." It is logical, from that point of view, to focus all your marketing on selling the product.
Unfortunately, the only prospects this approach attracts are those that fall into category #1 -- completely missing those who are beginning their research or are just beginning to see a pain point. To generate the maximum number of leads in marketing efforts -- to build a long-term pipeline of potential buyers -- B2B marketing must reach all three groups.
Read more...
Category: Intel SW Partner Program, Intel® AppUp Developer Program
Tags: business and marketing, business and networking, digital marketing, Intel Software Partner Program, lead generation, marketing and business development resources, messaging, sales and lead generation
Eight Popular Open Source Android Game Engines
By Tao B Wang (Intel) (34 posts) on May 14, 2012 at 10:31 pm
Comments (2)
This is an translation of a very popular Chinese Blog wrote by iamsheldon on Chinese Intel Software Network. For beginning Android game developers, it is very common that they get lost frequently and do not know where to start and get their hands wet. Especially when they get problems that they can not resolve by themself, [...]
Category: Android, Intel SW Partner Program, Open Source, Uncategorized
Intel Announces New Software and Services Investments in Brazil
By Lauren Dankiewicz (Intel) (23 posts) on May 14, 2012 at 8:40 pm
Comments (0)
Intel is accelerating the growth of Brazil’s software industry by making strategic investments in independent software vendors, developers, universities, technology parks, and government IT agencies.
Today at Intel Developer Forum (IDF) in Brazil, Intel announced that the Intel® Software Partner Program and four Intel® Software Network developer communities are launching in Portuguese. The Intel Software Network provides hundreds of technical documents and guidance on how to maximize software performance on Intel® architecture. The Intel® Software Partner Program helps companies develop and market commercial applications optimized for Intel® technologies.
Read more...
Category: Android, Events, Intel SW Partner Program, Intel® AppUp Developer Program, Server
Tags: Brazil, brazilian software, business and marketing, idf, Intel Software Partner Program, international expansion, software investment
What is Intel(r) Secure Key Technology?
By Gael Holmes Hofemeier (Intel) (132 posts) on May 14, 2012 at 4:15 pm
Comments (0)
In a nutshell: Intel® Secure Key, was previously code-named Bull Mountain Technology. It is the Intel name for the Intel® 64 and IA-32 Architectures instruction RDRAND and its underlying Digital Random Number Generator (DRNG) hardware implementation. Among other things, the DRNG using the RDRAND instruction is useful for generating high-quality keys for cryptographic protocols. Because [...]
Category: Intel SW Partner Program, Manageability & Security, Performance and Optimization, Ultrabook
Tags: Bull Mountain, Digital Random Number Generator, DRNG, Intel Secure Key, rdrand
Intel Developer Forum is coming to São Paulo, Brazil!
By Lauren Dankiewicz (Intel) (23 posts) on May 11, 2012 at 12:18 pm
Comments (0)
Intel Developer Forum (IDF) is coming to Brazil for the first time in Intel history!
We’re partnering with members of the Intel® Software Partner Program in our booth and sessions, and we're extremely excited to meet other software developers and ISVs in Brazil. If you’re not attending in person, we’ll make sure to keep you updated on the announcements and excitement online in both Portuguese and English. Check out of our upcoming software sessions below and the full IDF Brazil website for full event details.
Read more...
Category: Events, Game Development, Intel SW Partner Program, Intel® AppUp Developer Program
Tags: AppUp, Brazil, business and marketing, Game Development, idf, Intel Developer Forum, Intel Software Partner Program, international expansion, portuguese, software partnerships
Is Pinterest Useful to Software Businesses?
By Wendy Thomas (16 posts) on May 11, 2012 at 10:01 am
Comments (1)
By now, you've probably heard about Pinterest. It's an online “image” grabbing site that allows users to group images captured (pinned) from websites onto pages which can then be shared with others who have a similar interest. Think of it as online scrapbooking except that, this being the internet, you're able to follow the graphic image back to the original website.
Let's say that someone I follow has a page of “Hardware, You Gotta Have.” If I see a photo of a new Ultrabook™, I might be inclined to click on that photo to get more information from the original website. It is in those traffic clicks where lies the possible advantage of Pinterest to your company. Pinterest is yet another possible way to drive consumers to your website.
Read more...
Category: Art, Music, & Animation, Intel SW Partner Program, Intel® AppUp Developer Program
Tags: business and marketing, digital marketing, networking, pinterest, sales and lead generation, Social Media
SEO Fundamentals: Where to Begin When Optimizing for Search Engines
By Kevin Murphy (15 posts) on May 10, 2012 at 2:13 pm
Comments (0)
Search engine optimization, commonly referred to as “SEO,” is the practice of making changes to your website, and improving your website’s authority, to influence your site’s ranking on major search engines like Google, Yahoo!, and Bing. When your website appears at the top of search engine result lists for a specific query, you generate targeted traffic to your website or blog.
The concept of search engine optimization can sometimes appear to be nothing short of complex and overwhelming—but it doesn’t have to be. Fundamental best practices associated with search engine optimization (SEO) are easily understood and can be applied regardless of technical knowledge or direct experience with optimizing websites, blogs, or digital assets.
Consider the following SEO fundamentals before starting any search engine optimization program:
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Category: Intel SW Partner Program, Intel® AppUp Developer Program
Tags: business and marketing, Intel Software Partner Program, seo, Social Media
Top Five Software Localization Myths
By Nabil Freij (7 posts) on May 9, 2012 at 11:40 am
Comments (0)
We will shed some light on the top five myths that are believed by many executives and decision makers in the corporate world.
Myth 1: Software Localization is simply translation
Many executives do not realize the level of effort involved in software localization, dismissing it as simply translation.
For many years now, advances in internet technologies, development tools, authoring tools and platforms, have expanded the use of different file formats and build environments. Software applications and manuals are no longer based only on Microsoft resource files or Word documents. Java, XML, ASP, .NET, RESX, HTML, as well as many other formats, have become standard in many applications and products.
Read more...
Category: Intel SW Partner Program, Intel® AppUp Developer Program
Tags: business and marketing, international expansion, localization, Quality, software localization, translation, translation memory, translation sample
Preparing for Augmented Reality Event 2012
By Lauren Dankiewicz (Intel) (23 posts) on May 7, 2012 at 10:20 am
Comments (2)
I'm exited see some truly amazing technology showcases at Augmented Reality Event 2012 tomorrow and Wednesday. Intel will be co-hosting a booth with Total Immersion, where we’ll challenge attendees to compete on a multi-player augmented reality racing track using an Ultrabook™!
If you’re going to be at the conference, drop us a comment below and let us know. If not, feel free to give us some homework – what do you want to know about augmented reality? We’ll make sure to report back to you after the conference!
Read more...
Category: Events, Game Development, Intel SW Partner Program
Tags: augmented reality, business and marketing, isv, partner marketing, total immersion, Ultrabook
7 Easy Steps to Showcase Your Software Business Using Video Production
By Kevin Murphy (15 posts) on May 2, 2012 at 11:48 am
Comments (5)
Videos are one of the best ways to get (and keep) your audience’s attention. Videos are social, viral, expressive and have a much longer shelf life than a Tweet or Facebook post. YouTube alone gets four billion views each day, 60 hours of video uploaded every minute, is the second largest search engine on the Internet, and in 2011, had more than one trillion views or almost 140 views for every person on earth.
The idea of creating videos can be daunting with all of the equipment to remember on top of thinking about what it is you’re shooting. Here are some tips to ease the video production process.
Read more...
Category: Art, Music, & Animation, Intel SW Partner Program
Tags: business and marketing, digital marketing, Easy video production, Social Media, software demos, software marketing, video and production
Quick Tips: How to Create Measurable Goals with Social Media
By Wendy Thomas (16 posts) on May 1, 2012 at 2:45 pm
Comments (0)
Any investment in your business should be for a specific reason. And each investment of time or money should have specific, measurable, attainable, realistic, and timely (SMART) goals associated with it so you can determine if the investment is viable. Using social media is no different, yet with something so intangible, how do you go about creating these measurable goals?
You start with the basics – the big picture goals, such as:
• Increase fan or follower base
• Drive traffic to the company website
• Build/increase your company’s e-mail subscriber list
• Reach new clients through relationship building
With these high-level goals, you now have to determine your specific goals. I can’t say what your goals should be since I’m not familiar with your company or what your definition of success is. You or your management team have to decide what numbers to strive for. I can, however, give you some suggestions on how you might start tracking the goals mentioned above.
Read more...
Category: Intel SW Partner Program, Intel® AppUp Developer Program
Tags: analytics, business and marketing, digital marketing, how to, Social Media, social media analytics, software marketing
How to Get Venture Funding: Practical Advice from an Intel Investment Director
By Kevin Murphy (15 posts) on April 26, 2012 at 11:37 am
Comments (6)
Last week we provided you with insights on the types of businesses that Intel venture capitalists are looking to invest in. This week, Intel Capital Investment Director, Vibhor Rastogi, shares his thoughts on how Intel® Software Partner Program Premier Elite members applying for potential funding can create a successful submission.
Rastogi, who joined Intel Capital in 2010 and has an extensive management and consulting background, shared some straightforward, practical advice for ISVs going through the process of applying for venture funding.
Read more...