What are the key steps in commercializing business software/apps/and how does one create key performance indicators?
@sylvesferg86032: Thank you for your question. The first step would be determining who your audience is, and then figuring out the needs that your app meets. Consider developing a marketing plan for your business software and app that addresses the audience and the value proposition of your app. Here's a good overview of marketing plans: http://www.entrepreneur.com/article/43018
As to key performance indicators, you will need to determine how you measure success. What does success for your app look like? Is it the number of downloads or the number of active users? Perhaps it's the amount of times your software is mentioned on the Internet, or the number of press placements. KPI's are best determined by the business owner.
What industry does your software address? Perhaps the industry itself has best practices it encourages.
Community members, how did you determine your KPI's and commercialize your software?
Sorry for resurrecting a dated thread :)
I'd like to mention one KPI from my practice that is very easy to track and is quite talkative nontheless.
This is a number of new business opportunities per week (or month, or day) and its dynamics.
Basically, if you have several meetings per week and need sometimes to decline some opportunity because it does not 100% fit into your focus - this is good. If you tend to change your focus with every new business opportunity - this is bad indicator.
So you can calculate:
N1 = Number of new contacts per week
N2 = Number of new opportunities per week that fit your focus
N3 = Number ofnew opportunities per week that do not fit your focus (be fair to yourself here)
N1 = N2+N3
N1 is to be set as a goal and differs for different maturity stage
Proportion of two numbers - N2/N1 and N3/N1 are used to measure how clear your marketing is and how well targeted you are - if N2/N1 is less than 0.5 then it is already a point to consider, less than 0.25 means your sales are just opportunistic.
For some reason forum logged me out while I was typing :)
So as a quick example, with our company, first we were targeted to offer our own depths sensing technology to some big TV manufacturers, but when after several exhibitions we got about 0.1 for N2/N1 for our focus we understood we have problems with marketing and sales. Then we analysed what we did wrong and found that we just have close to 0 chance at this market, while we have big opportunity at interactive advertizement market. So after changing sales strategy we got N2/N1 close to 0.7.
I'm in the beggining of this process. I'd be grateful if you can help.
My company develop ERP software and I'm looking for partners outside my country (Brazil) that can help my to sell and deploy it.
My software is written in C# and it's Windows Forms platform.