I just came across a very informative and interesting post from LeoWidrich, co-founder of Buffer, on OnStartups.com.He lists 7 tips to getting your company noticed online based on his experiences co-founding Buffer.
In his words:
"Mashable featured us 6 times, TechCrunch twice, over 10 articles in The Next Web, plenty of write-ups from ReadWriteWeb, GigaOm, LifeHacker, VentureBeat, Inc. Magazine and others. In total, there were over 40 stories by these notable sites written about us, each one based on the tips in this guide....I wanted to share my experience with you on what we have achieved with Buffer and spill all the knowledge I have for getting covered. Literally everything, down to the tiniest detail."
Here is the link: How To Get Media Coverage For Your Startup: A Complete Guide