Many enterprises have invested in Oracle* Fusion Middleware for their SOA implementations, sometimes along with other SOA enabled applications such as Web 2.0, Content Management, Business Process Management, etc. As applications are born from this stack of software you start to realize (or further realize) the importance of the total management lifecycle for this new type of application suite. These demands can grow significantly, especially if you've attemped to deliver many at once, often called 'Big Bang SOA'.