If you’re a developer making apps, then you probably already know about Google Play, an Android app store where hundreds of thousands of apps are curated and discovered by users all over the world. As a developer at Google Play, getting users to discover, install, and engage with your app is the main goal in mind.
Think about the last time you downloaded an app. What was the process behind it? Were you influenced by a friend talking about it on a social media channel such as Twitter, Facebook, or LinkedIn? Did you see a commercial on the television, in your Web browsing, or even in a magazine or newsletter? According to the latest research by industry thought leaders, all of these methods are how people are primarily finding apps, especially search.
You’ve done the hard work of coming up with an idea for an app; you’ve slogged through the process of coding it into life, and now it’s time to release your creation into the wild blue yonder, where it will organically rank high in search, pull down one gushing review after another, and make it into the Top Ten list of every app store available on the planet. Right? Well, maybe not. There are a few steps missed in there on the way to greater app visibility; unfortunately, it’s not enough to simply create something and expect that the hard work is done.
App discoverability – whereby an app that is targeted toward a specific user is able to be found by that user - is one of the biggest obstacles facing developers today. There are millions of apps out there, but app stores limit their discoverability to categories, curated top ten lists, the most basic of keyword searches, and overly simplified content directories. What if you want to find an app based on something you want to do – like organize your shopping list, create a storyboard, or run a budget projection?
How did you find the last app that you downloaded onto your smartphone, tablet, or PC? Was it in an app store? Did you use a search engine? Were you intrigued by something a friend or family member said and decided to try it out for yourself? Did you see something in one of your social media channels? According to the latest research by industry thought leaders, all of these methods are how people are primarily finding apps, especially search.
Whether you’re a seasoned developer with many submitted apps under your belt, or someone who’s looking to develop new apps for the next generation of Ultrabooks™, you’ve probably started to understand that it’s not just enough to submit your app to an app store like the Intel AppUp® Center and then go home and wait for the checks to start rolling in.
In the first article of this series, we went over the basics of what app store optimization means. In this second article, we'll go over the more practical parts of ASO. There are several major factors that impact how your app is ranked within all the app stores. For the purposes of this article, we’re going to briefly go over the basics just to get our feet wet.
Ranking factor #1: App name
Whether you’re a seasoned developer who has submitted many different apps to the various consumer digital storefronts available, or you’re a newbie who’s just getting started in this exciting field, you’ve probably already run into the problem of getting your app noticed once it’s submitted. It’s nice to think that a simple upload will deliver the kind of customer interaction (and let’s face it, profit!) that you’ve always dreamed about, however, the reality is that it just doesn’t work that way.