There are a lot of opportunities to make money in software that are simply left on the table. Sometimes it's because even in a target-rich environment, the cost is too high to go after all of the opportunities. Other times, the risk is just too great. But some opportunities are too good to pass up, but go wanting because you don't know about them. It's like skipping lunch because I don't have any cash, then to stick my hand in my pocket to find a $5 bill I had forgotten!
Here's an example of the latter case. I was visiting a software company who had designed an internet portal which was being used by their country's largest cell phone carrier. I was there to present Intel's server roadmap and answer questions about how to adapt their software to take best advantage of Intel's coming server technologies.
Since I was there, they also showed off to me a very innovative IM system that they had created. They had developed and tested this product, but they were not sure how they were going to market it.
We went on to discuss server technologies for their portal product. We talked about how they had implemented their app, what kind of core engines they use and what kinds of tools. But in the back of my mind, I kept thinking about the IM product.
Finally, I asked them if they knew about Intel Viiv Technology. They had actually never heard of Viiv and wondered why I brought it up.
If you're reading this and don't know, Viiv is Intel's premium brand optimized for digital entertainment. It's part of the work Intel is doing to create a platform that many can innovate on in the world of the digital home.
My comment to them was that their IM product might be easily adaptable to the ten-foot user interface requirements of the Viiv platform, and their portal might also fit well within it. Soon we were diving into the Intel Viiv roadmap, and getting their thinking started about how to take advantage of this broader opportunity.
Because if you know anything about how Intel promotes our brands and works to increase the value and the impact, it just makes perfect sense to get on board. This could solve their problem with how to find a way to market their products and get more business opportunities.
So if you want to take advantage of new Intel-related opportunities, how do you become aware? Especially if you are basically immune to "marketing programs". I recommend at a minimum to keep your eyes on www.intel.com/software/blogs. You should also join the newly launch Software Partner Program which has other ways to profit from partnering with Intel. I worked with these guys recently, and I think this is really going to take off in a big way.
Note: This piece is my opinion alone and does not reflect the official position, opinions or strategies of Intel Corporation.