Making your App stand out in the Intel AppUp® center
We’ve added a new feature that will allow developers the ability to deliver differentiated content that will be featured within the Intel AppUp® center via device detection and categorization. In addition, this new feature will allow users the opportunity to make better choices to ensure that the applications they purchase are optimized for their specific device.
Developers will provide additional hardware requirements that will be used to assess their application’s performance on the users’ device; this is done by using the Windows Experience Index (WEI) scoring as part of the submission process. The Intel AppUp client will then use the app WEI score and compare it to the end user’s device WEI score to generate a “Device Experience” scoring. The Device Experience scoring will be displayed on the application details page, as well as the application pop-out window whenever a user hovers over the app. For a details on where to find your computer’s WEI score and how to use that information during the application submission process, please read this article: App Submission and WEI Scores
It is very important to reach an accurate score for your app so that it performs at its best and results in a satisfactory and compelling experience for your customer. If the WEI is set higher than it should it could narrow the number of targeted devices and therefore constraining the market for your app. If it is set below the correct index, it would create a poor experience affecting the app’s and the developer’s reputation.
From the end user perspective the experience is straightforward: when the user has found an app and is on the application profile page, he will see a in the store the Device Experience explaining if the app is “good” or “not ideal” for his device. That way, if the user chooses to download and install an app that is not optimized for his device it will be an informed decision.
The Device Experience scoring will be displayed as follows on the application details page:
- The scoring shall be displayed as a hand with the thumbs down when WEI value is less or equal than App minimum, the experience shall show “Not ideal: Based on application information provided by the developer, your hardware does not meet minimum application requirements and will likely perform poorly."
- The scoring shall be displayed as a hand with the thumbs up when WEI value is above than the App minimum requirements, the experience value shall show: “Based on application information provided by the developer, your hardware meets minimum application requirements but you may not have an ideal experience.”
- The scoring shall be displayed as a hand with the thumbs up when WEI value is equal or is above the App recommended, the experience value shall show: “Based on application information provided by the developer, your hardware meets all application requirements and should work well on your device."
So now, when submitting a new app to the Intel AppUp center, you will need to complete some extra fields to include its WEI score. Any app currently in the Intel AppUp center that does not have WEI scoring, will still be shown in the store, but it won’t have the device rating and may not be listed in future store categorization. If you do not have the W previously submitted app you will need to update it by adding the WEI scoring and resubmitting the metadata.
For detailed information on how to obtain and submit the WEI scoring that is best for your app you may look into this in depth article: App Submission and WEI Scores.