6 Ways to Market Your Business on a Shoestring Budget
business and marketing
Which Territories to Consider for International Expansion: Guest Blog Series by Jay Greenwald
The last blog post introduced the Potential Advantages of Software as a Service (SaaS) and how it might seem easy to sell it all over the world. See the first blog here.
The Single Most Important Element of Your Business Software Website
After more than a decade of reviewing thousands of business software websites, I still come across too many that are missing the single most critical element to their success. In fact, I daresay the vast majority of software websites continue to miss the mark. This is a shame because it is so easy to fix and the impact is enormous.
Do’s and Don’ts in Software Development before Internationalization (i18n)
Given the constant competitive pressure on executives to expedite product time-to-market, many developers are given tight deadlines to deliver functional software. This software is often geared for localization once the source language version is ready for release.
5 Things to Consider When Optimizing Your Software for Geographic Diversity
Before investing valuable time and money selling to different geographic markets, you need to have a strong understanding of the various software modifications that are needed to globalize your product.
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