Apps that take off with users are profiled on a regular basis in various technology journals, websites, and blogs. We are curious to know why, exactly, this particular app “made it big”: was there something in particular that this app did that especially resonated with users? How about differentiation in social engagement, or user interactivity?
According to the U.S. Bureau of Labor Statistics, the outlook is quite favorable for software developers:
Think about the last time you downloaded an app. What was the process behind it? Were you influenced by a friend talking about it on a social media channel such as Twitter, Facebook, or LinkedIn? Did you see a commercial on the television, in your Web browsing, or even in a magazine or newsletter? According to the latest research by industry thought leaders, all of these methods are how people are primarily finding apps, especially search.
One of the most popular emerging fields today in app development is user experience (UX); basically, the study of how a user actually “feels” when using a system, app, or software. There are several factors that go into determining user experience, including ergonomics, system performance, utility, human emotions, design, and marketing. UX professionals study and evaluate how users feel about a system or an app by looking at a variety of different factors: ease of use, perception of the value of the system, utility, and how it performs certain tasks.
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