For Developers: Laying the Foundation for a Strong Social Media Presence
Promoting Your App on Social Media
You know, you really need a Twitter account— at least that’s what a well-meaning fellow developer has told you. And it might be true—you could, depending on your audience and your app, benefit from a Twitter account, or a Facebook page, or a LinkedIn profile. Certainly there are many benefits to creating a social media presence for your app and your development company, but getting started can be intimidating.
There’s a myth about social media that we need to dispel: Social media is not, in fact, free. It may cost nothing to establish pages or accounts on social media sites, but the effort it takes to maintain your social media presence will cost app developers time and likely money for paid promotion of these new accounts. Okay, we’ve gotten that out of the way. Phew!
Now you’re going into social media with both eyes open. Here are the steps you should take to start your social media life:
Establish Your Channels
Maintaining a social media presence takes time and money, right? So the first step is to determine which social media sites your audience favors. That’s where you should focus your efforts, though establishing a presence on the major sites—Twitter, Facebook, LinkedIn and Google+—is necessary. When you set up your channel, be sure to use SEO keywords in the description of your company. This may help your site rise in search rankings. Make sure your avatars are on brand and provide a human face to the channel with a note about who will be tweeting.
Begin Creating Content
Yes, you’re creating content for no one at this point, but when you start to attract followers, they’ll want to follow a healthy, informative account, not one that shares only company news. Have a look at what the potential users of your app are sharing and mirror that content. Consider tips or resources in which your audience might be interested. When you do want to share company news, frame it as an introduction to your company. Share relevant information, and save the cheerleading for after you’ve established an engaged audience.
Here’s where the time comes in: establish a daily practice of providing valuable content. This means setting aside time each day to either create new content, or find great, relevant content that your audience would appreciate.
Amassing the Audience
Now that you’ve established your channels, it’s time to get some attention. Building followers requires a time investment, but also benefits from a monetary investment. Add people cautiously and carefully on Twitter. Don’t just start following thousands of people – you’ll look like a spammer. Instead, start with your networking circles – friends and family, business associates— and work your way out from there. Make sure your social media channels are noted on your communications and on your website. Then invest in building your following by activating Facebook ads or enlisting the help of social media influencers to help promote your channels.
Keep It Going
Starting a social media channel is a bit like playing with a new toy— there are so many new tricks it can do! Pretty soon the shine is rubbed off and other business matters take priority over a few hundred Twitter followers. But social media, as we’ve said before, is a long-term investment made up of thousands of short bursts of activity. Maintaining a social media practice requires continued time and money applied to the same steps as before: creating valuable content and building your audience. Get into a daily habit of updating your social media sites so you don’t go dark or lose the momentum you’ve established in the beginning.
Are you an app developer with a thriving social media presence? Share your tips with us on Twitter @IntelAdrenaline.
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