Blizzard Entertainment® is a premier developer and publisher of entertainment software. After establishing the Blizzard Entertainment label in 1994, the company quickly became one of the most popular and well-respected makers of computer games.

Blizzard Entertainment’s track record of back-to-back #1-selling games spans more than a decade, and with blockbuster hits such as StarCraft® II: Wings of Liberty®, World of Warcraft® and its expansions, Warcraft® III: Reign of Chaos® and Diablo® II, the company has earned several consecutive Game of the Year awards. In addition, Blizzard Entertainment’s online-game service, Battle.net®, is one of the largest in the world, with millions of active users.

As early as 1999, Blizzard began working with Intel to understand the details and upcoming changes of the consumer PC platform. Knowing which Intel processor based PCs would be available to their worldwide customer base by the time their games hit the stores helped Blizzard understand how new technology would affect their gamers ’gameplay. As a result of Intel’s relationship with Blizzard, Intel developed training, tools, early release hardware, roadmap education consultation services and co-marketing programs to help Blizzard drive continued success in development and marketing to their gaming customers.