As portable devices trend toward smaller, more powerful platforms, consumers are moving between multiple devices throughout the day to access digital content, and they want this content delivered seamlessly across multiple screens and platforms. Learn how consumer multi-screen behavior and advanced technologies such as the cloud, 4G wireless technologies, HTML5, and global access to apps are creating exciting new opportunities—and challenges—for app developers.
By nature, core functionality, user experience, and time to market are the priorities for mobile app development. But consider this: if you focus solely on form and function while developing your app, you’re putting your users at risk. And that negatively affects the user, no matter how beautiful, easy-to-use, and timely your application may be.
In theory, HTML5 is a developer’s dream, reducing costs, leveling the playing field and, for app and game studios in particular, opening the floodgates to a wealth of new potential development talent. But in practice, as is often the case when disruptive new technologies enter the marketplace, the road ahead for HTML5 has some twists and turns.