NetUP Uses Intel® Media SDK to Help Bring the Rio Olympic Games to a Worldwide Audience of Millions

By Sally Sams,

Published:11/22/2016   Last Updated:11/28/2016

In August of 2016, half a million fans came to Rio de Janeiro to witness 17 days and nights of the Summer Olympics. At the same time, millions more people all over the world were enjoying the competition live in front of their TV screens.

Arranging a live TV broadcast to another continent is a daunting task that demands reliable equipment and agile technical support. That was the challenge for Thomson Reuters, the world’s largest multimedia news agency.

To help it meet the challenge, Thomson Reuters chose NetUP as its technical partner, using NetUP equipment for delivering live broadcasts from Rio de Janeiro to its New York and London offices. In developing the NetUP Transcoder, NetUP worked with Intel, using Intel® Media SDK, a cross-platform API for developing media applications on Windows*.

“This project was very important for us,” explained Abylay Ospan, founder of NetUP. “It demonstrates the quality and reliability of our solutions, which can be used for broadcasting global events such as the Olympics. Intel Media SDK gave us the fast transcoding we needed to help deliver the Olympics to a worldwide audience.”

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Product and Performance Information

1

Intel's compilers may or may not optimize to the same degree for non-Intel microprocessors for optimizations that are not unique to Intel microprocessors. These optimizations include SSE2, SSE3, and SSSE3 instruction sets and other optimizations. Intel does not guarantee the availability, functionality, or effectiveness of any optimization on microprocessors not manufactured by Intel. Microprocessor-dependent optimizations in this product are intended for use with Intel microprocessors. Certain optimizations not specific to Intel microarchitecture are reserved for Intel microprocessors. Please refer to the applicable product User and Reference Guides for more information regarding the specific instruction sets covered by this notice.

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