Cross-posted to 01.org.
With CES just around the corner, there’s increasing buzz about the innovations that will drive the connected future for consumers. One of the best places to start the discussion is with Android*, its growing ecosystem, and how this aligns with priorities here at Intel.
Android is the largest and fastest growing ecosystem, with significant operating system adoption not only in mobile, but also in emerging use cases. Categories like software-defined cockpits in cars and edge devices including smart appliances and hubs, home energy management, personal assistant displays and point-of-sale systems would all benefit from Android’s strength and flexibility.
One of the biggest “things” we’ve noticed driving Android growth is the connected car. Android automotive platforms are used to power in-vehicle experiences (IVE) such as music, navigation, communications, and operating functions. With global automakers including Volvo and Audi committed to building Android into next-gen vehicles, it is fast becoming a popular option for these systems.
Intel has secured multiple design wins on Android Automotive, thanks to internal development expertise and efficiencies that help us achieve our industry leadership in Android. Today we are among the fastest in keeping time to market with Google on new Android releases. Our ability to scale enables Intel to support many major customers, empowering them to get products to market faster.
Google uses Intel reference boards to test and validate Android dessert releases, leading to strong collaboration between our teams. These same reference boards were also featured in a Volvo V90 demo vehicle at the Google I/O developer conference last year. We collaborate with Google, so Android better supports technologies that are critical in creating the best in-vehicle experiences, such as hypervisors, automotive audio, and quick boot.
Android also works well with Google’s Chrome* OS, forecast as one of the fastest growing consumer PC segments. This year, Intel projects the Chromebook* market to increase 25 percent, to roughly 17M units, powered by its popularity in consumer, business, and education segments. Chrome OS today supports Google Play*, enabling the full Android app ecosystem to run on Chromebooks.
Intel’s work in the Android Open Source Project and open components helps drive strong Android app performance in areas such as entertainment, content creation, and productivity. This is a key differentiator and a big reason Intel has maintained strong Chromebook market share. We’re seeing more touch, convertible, and stylus Chromebook models with functionality that demands powerful processing, and takes advantage of Intel® Core™ processors. Combining our strength in Android and Chrome OS helps enable the best of both operating systems on Intel-powered devices and provides better user experiences.
Android has strong momentum in other connected market segments as well. The large base of device manufacturers and developers is giving Android opportunities in retail (point of sale), in healthcare, in digital surveillance cameras with computer vision artificial intelligence where Intel is working on a new SoC, and in connected homes with advanced “voice assistant” devices that add computer vision and displays to speakers.
The connected market is promising. Intel projects annual growth from 16 percent (retail solutions) to 40 percent (connected cameras) by 2021, and revenue in the billions of dollars. Android holds a small, but growing portion of this business as Google promotes the strength of Android for IoT. And every one of these Android use cases is positioned to benefit from the speed and efficiency advantages Intel can deliver through our hardware and software expertise, as well as our collaboration with Google.
As CES will demonstrate, this is an exciting time for Intel and our work with Android. Our world-class Android execution remains key to our continued growth in the Android automotive marketplace, as well as the Chrome OS and emerging IoT markets. Seizing these opportunities will continue to be significant priorities for Intel. By tapping into the Android expertise we continue to build, investing in a strong Android engineering organization and driving the best Android experience on Intel architecture, we are poised to succeed in the connected future.
*The Android robot is reproduced or modified from work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License. *Other names and brands may be claimed as the property of others.
Imad Sousou, Vice President, Software and Services Group at Intel
General Manager, Open Source Technology Center
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