Samsung Smart App Challenge 2012

Samsung Smart App Challenge 2012

Samsung
Electronics Co., Ltd, a global leader in digital media and digital convergence
technologies, today introduced the Samsung Smart App Challenge 2012, a global
app competition aimed at boosting the mobile ecosystem for GALAXY Tab and
GALAXY Note users.

The contest is
divided into two categories - Samsung Apps Super Apps and Best S Pen Apps.
A total of 80 entries will be selected as winners, receiving a record total of
$4.08 million in prize money along with a variety of promotional benefits.

The challenge
is open to all mobile application developers across the globe. Developers who
wish to participate should sign up directly on the App Challenge website (http://www.smartappchallenge.com)
and register their apps on Samsung Apps.

Given the size
of prize money and a variety of other benefits, we expect the competition will
foster the growth of the ecosystem for GALAXY Tab and GALAXY Note
applications, said Kang-hyun Kwon, Senior Vice President of Media Solution
Center, Samsung Electronics. Since their launch, the GALAXY Tab and GALAXY
Note, along with Samsung GALAXY smart phones, have become must-have items for
the smarter lifestyle. The Samsung Smart App Challenge will greatly enhance
application choices for these devices so users can enjoy a richer experience.

Contest
entrants will be divided into two categories. In the Samsung Apps Super Apps
segment, winning entries will be decided by the public, with the 30 most
downloaded games and 30 most downloaded non-game apps winning a share of the prize
money. In the Best S Pen App segment, a panel of judges will decide the
winning entries, which will consist of 20 innovative applications which use S
Pens functionality in interesting and experiential ways.

Winning
entrants will be rewarded with record-high prize money and a variety of
promotional benefits through Samsungs global channels. They will be given a
chance to promote their apps through a variety of social media channels as well
as other online and offline platforms such as Samsung Mobile, Samsung Apps and
Samsung Developers.

In order to
encourage participation, Samsung Electronics will carry out an early
registration event for developers and a variety of additional events for
application users in connection with activities featured on its Facebook fan
page for Samsung Apps (www.facebook.com/samsungapps).

For more
information on Samsung Smart App Challenge 2012, please visit the challenge
website (http://www.smartappchallenge.com).

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