business and marketing

Why User Experience Matters

In a world full of endless customer choices, software that meets end-user needs on an emotional level wins every time. With the launch of the new User Experience Innovation site, the Intel® Developer Zone helps you stay current with UX-centric design. The site offers answers to questions as to why app publishers and ISVs should focus their resources on developing amazing user experiences on Intel® Architecture, as well as what new platform experience capabilities are available or just around the corner.

Go Global at the Speed of Innovation with Continuous Localization

This is the third in our series on localization. We interviewed Antonio J Espinosa, Chief Operating Officer of Transifex, a worldwide localization platform for software projects. Our first post offers an introduction to localization.

Prepare for Localization by Building a Global Company That Meets Customer and Industry Expectations

This is the second post in our localization series featuring our interview with Antonio J Espinosa, chief operating officer of Transifex. To read the first in the series, click here.

Re-imagining Apps for Ultrabook™ (Part 6): Multi-Device Design

I'm happy to announce the sixth part of our Re-imagining Apps for Ultrabook™ video series is now available. In this episode, we'll review the new technologies in Ultrabook computers that allow us rethink what desktop application design can be. Then we'll look at how Ultrabooks applications fit in to new multi-device use cases.

Going Local to Become Global: The Benefits of Localizing Software

Most road maps for software development include a marketing plan that will expand the audience for the app, but few include a strategy for localization. Localization moves beyond simple translation, and results in an app that can be used seamlessly by a native speaker. It also expands the software’s audience by opening up markets in other locations. Though translators and developers often share a common goal, their processes can be at odds leading to a rocky localization process.

Creating a Loyal Fan Base: Starting Fresh (Part 1)

Back to the Software Business Network

Congratulations, you’ve launched your new software product! Now, all you need to do is build up a customer base and get people talking about your product. For companies that have been focusing on development, this is not often such an easy task. You might ask what it is that you need to do other than point out how great your product is.

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