Panel on Balancing Organic and Inorganic Growth on App Stores by Ankit Jain, Ryan Lysne and Shoji Ueki - Bay Area Android Fest

Panel on Balancing Organic and Inorganic Growth on App Stores by Ankit Jain, Ryan Lysne and Shoji Ueki - Bay Area Android Fest
You spend a lot of time developing your app. Then your marketing team tells you that you need to spend some money to buy an initial set of users so that you can move up in the top lists and search rankings. This, they say, will kick in the organic k-factor and really propel you to succeed. Ankit will discuss the basics of how App Stores are designed to help you have this marketing conversation in the right perspective. Through the discussion, you will hopefully know the right questions to ask, the right KPIs to focus on and hopefully control the explosive growth of your company! For some basic background, watch Ankit's 2013 Google IO Talk at http://www.youtube.com/watch?v=5Od2SuL2igA
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