How Intel® Graphics Performance Analyzers Help Unity* Empower the Masses



The Democracy of Domination: How Intel® Graphics Performance Analyzers Help Unity* Empower the Masses

Disrupting the market by dominating an underserved niche is the stuff CEO dreams are made of. For Unity Technologies* that dream is a reality and its name is Unity*, a hefty game engine with a lean price point that equally empowers the novice and the pro to create amazing, multi-platform games.

Unity calls it democratizing the game industry: leveling the playing field with a one-size-fits-all game engine that is powerful, intuitive to use, easy on the wallet, runs in all key browsers, supports Windows* and Mac OSX* (with Linux* on the near horizon), powers games for PCs and mobile devices and consoles, and can be used by any game developer from beginner to expert, independent hobbyist to industry titan.

Since launching its first commercial engine in 2005, Unity has powered thousands of multi-platform games including TRON: Legacy Disc Battle*, Red Crucible*, and Drift Mania Championship*. In the past seven years, its popularity has spread across the globe, grassroots style, to a growing legion of loyal game developers—1.2 million of whom have downloaded and registered the free version. And though the company doesn’t divulge who uses its paid version, Unity Pro*, a proprietary peek at its customer list reads like a who’s who of global giants.

Unity’s unique business model and strategic savvy have served it well in a relatively short amount of time. Its most prevalent differentiator has been the ability to “hit ‘em where they ain’t” . . . to identify and capitalize on underserved areas of the market. Notably, Unity hasn’t tried to compete in the high-end game engine space, nor has it set its sights solely on AAA game developers. It has let the big fish take care of themselves and, instead, amassed dominant market share among developers of web and mobile games. Case in point, Unity 3 is the leading engine for iOS* and Android* games, and Unity web player* plugin is the primary alternative to Flash*.

To maintain and expand its competitive edge, Unity must tenaciously focus on its improvement strategy, ensuring the game engine continues to “make it possible for more people to be more successful with the wonderful games they build,” as stated by CEO, David Helgason, in a recent YouTube* video. To meet that need, Unity chose the Intel® Graphics Performance Analyzers (Intel® GPA), going so far as to add instrumentation enabling Intel GPA to expose detailed Unity-based gamer performance for developers. According to Aras Pranckevicius, Graphics Architect at Unity Technologies, one reason why Unity chose Intel GPA is “Intel GPA is a simple and straight-to-the-point tool for investigating and optimizing performance in real time. It just works!”

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Learn more about Unity 3 and soon-to-be-released Unity 4: and

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* Images courtesy Unity Technologies. Copyright © 2012 Unity Technologies. All rights reserved. Unity, Unity Technologies, and Unity Web Player are trademarks of Unity Technologies or its subsidiaries or affiliates. Other names and brands may be claimed as the property of others.

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