Windows* Gains Strength on Intel® Processor-Based Tablets

BUSINESS BRIEF
Intel® Developer Zone
Intel® Atom™ Processor Z3700 Series
Microsoft Windows* 8.1


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Refinements to Microsoft Windows 8 and the introduction of system-on-chip (SoC) designs based on the Intel® Atom™ processor Z3700 series provide an option for software developers to target with innovative apps.

The rapid adoption of computing tablets has reshaped the technology landscape. In a third-quarter 2013 report, Parks Associates Research Analyst Jennifer Kent stated, “In just three years, the tablet has penetrated over a third of U.S. broadband households, with an expanding portfolio of devices and range of price points driving growth year-over-year.”1

As this trend continues, many consumers seek highly capable tablets that can securely run the familiar applications they depend on, support the high-end games they enjoy, and deliver next-generation visual experiences. For those requirements, Windows running on Intel® processors is a combination that users can turn to.

As illustrated in Figure 1, market adoption of Windows tablets has been projected to have a 42-percent compound annual percentage growth (CAGR) through 2016,2 benefiting from the growing prevalence of tablet devices as a whole.

Figure 1. Trending: Windows*-based tablets.

This overall positive outlook is welcomed by software developers, who stand to gain a great deal from the growing total addressable market (TAM) for Windows applications. The extensive portfolio of development expertise, tools, and ecosystem support for Windows reveals a path to help in their market success.

Contributing further to the momentum of Windows-based tablets are the introduction of system-on-chips (SoCs) based on the Intel® Atom™ processor Z3700 series.

The SoCs incorporate elements such as integrated Intel® HD Graphics, Intel® Wireless Display,3 and 4G LTE wide area connectivity. Image Signal Processing (ISP) 2.0 helps simplify calls to library functions such as Intel® Integrated Performance Primitives, freeing developers to innovate on value-added features.

Consumer Experiences on Track for Holiday 2013

Developers are working now to create applications that will deliver new user experiences in time for this holiday season. Next-generation Intel Atom processor-based SoCs based on 22nm process technology deliver an unparalleled new generation of tablet experiences, including the following:

Mobility without Compromise

  • Extended battery life for more value from mobile apps
  • Ultra-portable tablets less than 1 cm thick, ~1.5 pounds
  • Flexible wireless connectivity based on 3G and 4G LTE

Unmatched Visuals

  • Spectacular video with 1080p capture and HD playback
  • Advanced photography with stabilized 8-megapixel shots
  • Streaming to the big screen with Intel Wireless Display3

Immersive High-End Gaming

  • High frame rates from accelerated 3D graphics
  • Demanding games welcomed with support for DirectX* 11
  • Rich standards compliance for OpenGL* and OpenCL*

Protected Online Commerce

  • Enhanced authentication protected in hardware
  • Malware protection for data, devices, and identity
  • Tap to Pay using wireless near-field communication

Learn more about Windows development for the Intel Atom processor at software.intel.com/windows

1 Parks Associates, “Tablets: Disrupting Mobile Computing and the Digital Home.” Jennifer Kent and Christopher Coffman, third quarter 2013.

2 Strategy Analytics, 2013.

3 Requires an Intel® Wireless Display (Intel® WiDi) enabled system, compatible adapter, and TV. 1080p and Blu-ray* or other protected content playback only available on select Intel® Core™ processor-based systems with built-in visuals enabled, a compatible adapter and media player, and supporting Intel® WiDi software and graphics driver installed. Consult your PC manufacturer. For more information, see www.intel.com/go/widi.

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