Liveblogging Renee James IDF 2009 Keynote

I'm back! This morning I'll be posting notes and links of interest during the keynote of Renee James, Intel VP and head of the Software and Solutions Group. Similar to how I liveblogged yesterday's Paul Otellini keynote, I'll be updating this post frequently during the keynote, adding information and links to sources, as well as links to the tools and searches that I'm using to follow the event (I'm actually at our home base in Oregon, while most of our team is at IDF in San Francisco). I'll be doing this as quickly as I can, so please forgive any brevity or mistakes. I'll do my best! :-)

In today's keynote, it's expected that Renee will give us more information on the Intel Atom Developer Program, which Paul Otellini announced yesterday in his keynote. Unfortunately, there's no live video stream of the keynote, but it will be made available online 24 hours after it occurs (I've updated yesterday's liveblog post to include a link to video of Paul's keynote).

Today, I'll be using the same tools I used yesterday to track what people are saying at IDF. Mostly, I'll be relying on the tweets of our team on the ground in San Francisco - here's a search that should catch most of what they're saying in real time.

At the beginning of her keynote, Renee gave a nice plug for Intel Software Network, inviting developers to come here for what they need to know, including info on Intel's tools for high performance parallel programming, like Intel Parallel Studio. Now the VP of Marketing at Cakewalk is on stage - "Our rock stars really *are* rock stars." :-) They were able to render 140 tracks in real time on a single system!

Now Renee's talking about some recent acquisitions - Rapidmind and Cilk Arts, and how these technologies will be integrated into future tools. We also acquired Wind River - did you know there are more than 1 billion devices deployed with a Wind River OS?

Now she's talking about the Intel Media SDK, available now. This is a toolkit that allows you to accelerate video in your application, whether it's a game or a movie editing app. Also, Intel has shown off the first public demo of Larrabee (a real time ray tracing demo). That's big news, and very exciting. A film grain effect that takes 129 lines of code on a traditional GPU takes only 25 lines of code on Larrabee.

Dreamworks Animation takes the stage to talk about "Shrek's Law" - compute power requirements double with every generation of Shrek. Their next film is all about dragons - showing a never before seen demo video of thousands of dragons on screen, with 4000 controls to manage performance and behavior. As you can imagine, this is a steep compute load. The movie's called How To Train Your Dragon, and the release date is March 25, 2010.

Now on to small form factor devices - netbooks and handhelds. There are 17 OSVs distributing Moblin. Running a video from Novell telling their story. And Mark Shuttleworth (Canonical) and Dell are here to talk about the new Dell Ubuntu Moblin netbook. The Dell Mini 10v will be available starting tomorrow at Dell.com, and sports "blindingly fast suspend and resume time" according to Mark Shuttleworth. Can't wait to check that one out.

Now Renee moves to the topic of the new Intel Atom Developer Program, with the question "how to make money?" Dell is a strong supporter of the Intel Atom Developer Program. Microsoft is announcing Silverlight for Moblin - the beauty of runtimes is that you write your application once, and it runs on multiple platforms that support the runtime. And the Adobe AIR runtime will also support Moblin and the Intel Atom Developer Program. On stage now is Peter Biddle (@PeterNBiddle on Twitter) describing how to "innovate and make money with the Intel Atom Developer Program". In addition to just apps, the program will also allow developers to write and sell components, which other developers can incorporate into their apps. Make money selling apps, components, or both. And all of the community resources at Intel Software Network will be behind the program, including the Black Belt recognition program. Speaking of Black Belts, developer Gaston Hillar, one of our Black Belts, is on stage demoing his application running on Windows and Moblin at the same time (on two machines, of course :-). Gaston offers advice for developers: make small changes to existing code, and target the netbook market, which is growing fast.

Renee closes with an invitation to come join Intel Software Network - read our blogs, post questions and answers in our forums, watch our videos, and get to know our community. Software is about developers, which means it's about you, and Intel Software Network loves developers. So come join us! :-)

I think that's it for Renee's keynote. There's a ton of information available out there, including a new "social media release" from our very own Amy Barton and Maryann Iannitti, which contains all the latest detailed information on the Intel Atom Developer Program, how you can get involved, and maybe even win a VIP trip to CES 2010 in Las Vegas. Check it out, and join the program!

The video of Renee's keynote should be available in 24 hours, so I'll update this post with a link when it's available. You can find video of all the IDF 2009 keynotes, and a lot more, on this page. Thanks for joining my liveblog again, and feel free to drop any thoughts or questions you have in the comments below! :-)

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Comments

Khaled Abbad's picture

hi Josh Bancroft (Intel)

nice blog

thanks