Having expertise isn’t enough for companies these days. You need to be able to broadcast that experience to your customers and your competition. Doing this will you gain customers and win competition and it will also set you apart as a leader while helping to improve your brand value. Here are five ways you can establish yourself as an expert in your field.
If you aren't fully involved in Social Media right now then start slowly. People are more likely to trust someone who throws in an occasional comment and who, after a while, gets more active, then someone who comes out at top speed from the get-go. Let your presence be heard and be consistent in sending messages out. Take small steps, eventually increasing your exposure over time.
Once you hit your stride, continue at that pace. Nothing takes away confidence in someone more than having that person be unreliable.
Write articles and blog posts and then push them out
Knowing that all information flows outward on the internet, you need to have a point of information origination. Have a blog post or article ready to which you can point people and send messages about. In your messages, make sure your audience clearly knows the reasons why they should visit your site - “Having problems with your connectivity – check out this solution.”
While it does take a little bit of time to learn the lay of the Twitter land, by spending just a few minutes a day tweeting, you can get noticed as an expert in your field. The key here is to put value into every tweet that you push out.
At a minimum, you should:
- Tweet about your most recent blog post, article, or accomplishment
- Answer any direct questions made of you
- Scan your feed to either comment on or retweet a few tweets that got your attention
You don’t have to spend hours and hours (even though you might be tempted) on Twitter but you do need to establish a reliable and consistent presence.
Facebook is not only a way to keep connected with your field's community, but it is also an effective way to promote yourself and your products. As in any other type of message to your audience, make sure that you add value to each reply and post.
At a minimum, you should:
- Update on your most recent blog post, article, or accomplishment
- Scan your feed to see if there is anything that should be shared
- “Like” the comments or links that appeal to you
Comment on others' articles and blog posts
If you are not following some blogs in your field, then you need to start doing so – right now. Become a valued member of your field's community by making comments on at least 3 posts in others’ blogs each day.
Be sure that your comments add value and aren't just replies like “great stuff here!” If your comment is valuable or insightful enough, people will often follow your comment’s link back to your website – the home of your products or services.
The bottom line is that if you want people to see you as someone who has experience and expertise on a subject, then you'll need to establish your presence by sending out messages filled with valuable information to those in your field.
How are you making sure that people see you as an expert in your field on the internet?