5 Ways to Use Social Media to Establish Yourself as an Expert in Your Field

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Having expertise isn’t enough for companies these days. You need to be able to broadcast that experience to your customers and your competition. Doing this will you gain customers and win competition and it will also set you apart as a leader while helping to improve your brand value. Here are five ways you can establish yourself as an expert in your field.

Start slowly
If you aren't fully involved in Social Media right now then start slowly. People are more likely to trust someone who throws in an occasional comment and who, after a while, gets more active, then someone who comes out at top speed from the get-go. Let your presence be heard and be consistent in sending messages out. Take small steps, eventually increasing your exposure over time.

Once you hit your stride, continue at that pace. Nothing takes away confidence in someone more than having that person be unreliable.

Write articles and blog posts and then push them out
Knowing that all information flows outward on the internet, you need to have a point of information origination. Have a blog post or article ready to which you can point people and send messages about. In your messages, make sure your audience clearly knows the reasons why they should visit your site - “Having problems with your connectivity – check out this solution.”

Twitter
While it does take a little bit of time to learn the lay of the Twitter land, by spending just a few minutes a day tweeting, you can get noticed as an expert in your field. The key here is to put value into every tweet that you push out.

At a minimum, you should:

    • Tweet about your most recent blog post, article, or accomplishment

    • Answer any direct questions made of you

    • Scan your feed to either comment on or retweet a few tweets that got your attention



You don’t have to spend hours and hours (even though you might be tempted) on Twitter but you do need to establish a reliable and consistent presence.

Facebook
Facebook is not only a way to keep connected with your field's community, but it is also an effective way to promote yourself and your products. As in any other type of message to your audience, make sure that you add value to each reply and post.

At a minimum, you should:

    • Update on your most recent blog post, article, or accomplishment

    • Scan your feed to see if there is anything that should be shared

    • “Like” the comments or links that appeal to you



Comment on others' articles and blog posts
If you are not following some blogs in your field, then you need to start doing so – right now. Become a valued member of your field's community by making comments on at least 3 posts in others’ blogs each day.

Be sure that your comments add value and aren't just replies like “great stuff here!” If your comment is valuable or insightful enough, people will often follow your comment’s link back to your website – the home of your products or services.

The bottom line is that if you want people to see you as someone who has experience and expertise on a subject, then you'll need to establish your presence by sending out messages filled with valuable information to those in your field.

How are you making sure that people see you as an expert in your field on the internet?

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Comments

's picture

Why do you say start slowly? It seems like I would want to get moving and get followers as quickly as possible. Can you explain the reason?

What does a "natural rhythm" look like?

Wendy Thomas's picture

1. Being involved in social media takes a bit of time. If you are unfamiliar with the platforms, it’s not necessarily the best thing to “jump into the deep end.” Instead, start off with a few tweets, some Facebook comments, and references to your blogs. As you become more familiar with the platforms, you’ll start seeing what types of information are valued in your network and you can then better target your audience with appropriate value-filled responses.

2. Another reason for starting off slowly in Social Media is that there are those who mistrust people whom no one has ever heard of. It is far better to slowly break into your field, establishing yourself as a growing and trustworthy resource than it is to inundate those who are already in the community with tons of messages that say “look at me” but that may lack value or credibility.

A natural rhythm – is just what it implies. It’s the rhythm that feels good and does the most for your company. Some companies find that they need a blog post 5 days a week, others may only need a new post 3 times a week. Some companies only need to tweet a few times a day, others (especially when they are heavily promoting something) may want to be part of an on-going conversation.

The whole point is to establish a social media rhythm that works for your company and your audience and then keep to that schedule (you can, of course, increase as situations vary) in order to establish credibility with your audience and not just look like the newest flash in the pan.