How building an IoT startup is like starting an indie band

Can startup founders learn something from Indie Bands? The answer may surprise you.

Jinger Zeng (CEO and co-founder of Dronesmith) a Las Vegas-based startup building cloud-based drone software authoring tools, shared a few thoughts on her experience setting up her company on the Walls360 blog:

A typical band has a lead singer, a guitarist, a bass player, a drummer, and a keyboardist. Then of course they have a band manager, financial people, an PR people all behind the band to really be in business. Our team has the same dynamic. We have our brilliant CTO (lead singer), a mechanical engineer (drummer), an electrical engineer (guitarist), a software developer (keyboardist), and a QA engineer (bass player) all well-orchestrated together in creating our products (album to be released soon); and me, my CFO, CMO and PR officer craft the promotion. We are like an indie band at early-stage, where we tried different genres, wrote a couple of songs, gathered a small following, now finally defined ourselves, established our brand, and ready to go on tour!

While they aren’t on tour, Dronesmith (formerly Skyworks Aerial Systems) have been busy producing an Intel Edison-based UAV controller board called the Luci and a full fledged drone called the QK II.

Thermal vision on #drone w/ QKII & @flir#lepton by @groupgetscom! Tutorials coming soon! #BecomeADronesmithpic.twitter.com/xTP3vNt1oh

— DronesmithTech (@dronesmithtech) February 20, 2016

Both drones may be programmed via Dronesmith’s suite of cloud-based development tools. You might have caught them at a recent Las Vegas MakerFaire using Resin.io (for fleet management and live code deployments to in-flight drones) and a thermal imaging camera.

So rock on Dronesmith, let us know when the next album…errr…drone flies out the door!

The Dronesmith Luci controller (Based on Intel Edison)

The Dronesmith Luci controller (Based on Intel Edison) mounted on a testing platform.

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