The Intel® Software Distribution Hub Fuels Enthusiast PC Sales with Amazing PC Game Bundles

Software Distribution Hub Gamer Girl Cover

Best known as the inventor of the first mass-produced integrated circuits, memory chips, and microprocessors, Intel also delivers business innovation through market-driving programs such as Intel® inside.  On Sept. 19th, we announced our latest business innovation, the Intel® Software Distribution Hub (Intel® SDH). 

Intel SDH is a wholesale business-to-business (B2B) software marketplace. It allows our hardware partners to create unique bundles and promotions, and it helps our software partners reach more customers and sell through our hardware channel. The end result is growth for our software and hardware partners, and more demand for higher-end Intel® silicon.

In conceiving the Intel SDH, we saw an opportunity to meet unfilled needs for software and hardware partners: Independent software vendors (ISVs) want volume sales revenue from new and existing catalogues and access to more consumers; PC manufacturers (OEMs) and resellers want to differentiate their offerings by accessing premium titles at a low-cost, protecting average selling prices while offering value-added sales incentives. Up until now, there was no single solution to meet all of those needs. We saw an opportunity to partner with a leading game distributor to build and manage a global B2B platform.

The Intel SDH is powered by our trusted partner, Green Man Gaming. They have tremendous experience in secure payments, game key inventory management, and distribution to authorized Intel partners and their customers. ISVs and publishers sell titles and Green Man Gaming distributes the codes to channel partners, retailers and OEMs who order and bundle the game titles. 

“We enhance the experience of our gamers on a direct community relationship level, but also from a business-to-business perspective,” said Green Man Gaming Founder & CEO Paul Sulyok. “Our Intel relationship has grown very strong, from efforts where Intel helped promote developers in the marketplace to where we work together to ease friction, looking at B2B opportunities with hardware manufacturers and resellers. That relationship is built on a common vision for where we’d like to go with our customers.”

Intel Software Distribution Hub Welcome

Intel SDH is a B2B self-service software marketplace and promotional engine.

Intel’s PC channel partners, retailers and OEMs can now create multiple custom bundles for Intel-based PC promotional campaigns. They can utilize the Intel SDH site to ignite sales throughout the year. Eligible partners get access to a wide variety of game titles and price points without high volume commitments, and they can offer users popular game titles without managing multiple ISV/publisher account relationships.

“The Intel® Software Distribution Hub provides a great benefit for our Intel® Technology Provider Gold and Platinum Partners. It offers them the unique opportunity to differentiate themselves by providing a wide range of popular game titles in addition to delivering the excellent performance and exceptional experiences our gaming customers demand,” said Ricardo Moreno, VP, Intel Sales and Marketing Group.

For game developers, the Intel SDH is a private, wholesale-only B2B software marketplace that helps generate new sales and exposure through a global network of authorized Intel PC resellers and retailers. It’s a new, controlled sales channel that gives ISVs and publishers the opportunity to sell game licenses to hundreds of Intel partners worldwide, who want to bundle exciting titles with their gaming systems.

ISVs and publishers can use the bundled promotions to reach target gamers while also scaling-up their consumer base. The Intel SDH offers a new way for ISVs and publishers to deepen the exposure of their titles. Their marketing assets will become available to members, after purchase, for use in sales campaigns around the world, giving the titles increased impressions and extended visibility.

The site is flexible, simple, and free to use.  It’s fully supported by Green Man Gaming’s customer support team, seven days a week, and there is no cost to the ISV or publisher.

If you’re a developer of PC games, and you’d like to learn more about getting involved with the Intel Software Distribution Hub, contact your Account Manager and/or visit the site at

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