Author's Blogs

Creating a Loyal Fan Base: Maintaining Relationships (Part 2)
By Wendy ThomasPosted 03/08/20130
Now that you've started building your customer base, how exactly do you turn them into fans that will openly advocate for your product or service? This important (and often overlooked) aspect of customer care is achieved by creating a valued community of loyal users who will support each other, ...
Creating a Loyal Fan Base: Starting Fresh (Part 1)
By Wendy ThomasPosted 03/08/20130
Congratulations, you’ve launched your new software product! Now, all you need to do is build up a customer base and get people talking about your product. For companies that have been focusing on development, this is not often such an easy task. You might ask what it is that you need to do other...
Finding a New Business Partner
By Wendy ThomasPosted 03/03/20137
We all know it’s not easy doing everything yourself, and sometimes you just need a little help. You might need a designer, another developer, or even just another pair of eyes to weigh in on what you’ve created. There’s nothing wrong with bringing on new team members, but before you agree to wor...
3 Reasons Why You Need a Mobile-Optimized Website
By Wendy ThomasPosted 02/28/20131
Times have changed. These days, if your website is not mobile-friendly, you risk missing a large segment of your potential audience.  Smartphone users will notice if you don’t have a mobile-optimized website. For example, “pinch and expand” is old school, and if your company is not able to keep ...
Meet the Winners of the App Innovation Contest: Part 2
By Wendy ThomasPosted 02/15/20130
Simon Mages and Florian Rappl, two Ph.Ds from the University of Regensburg, have won the Windows* 8 and Ultrabook™ App Innovation Contest. The competition was sponsored by the Intel® Developer Zone to foster innovation and new user experiences taking advantage of touch and sensor capabilities on...
Meet the Winners of the App Innovation Contest: Part 1
By Wendy ThomasPosted 02/05/20131
Simon Mages and Florian Rappl, two Ph.Ds from the University of Regensburg, have won the Windows* 8 and Ultrabook™ App Innovation Contest. The competition was sponsored by the Intel® Developer Zone to foster innovation and new user experiences taking advantage of touch and sensor capabilities on...
Designing an Effective Lead Generation Website for Mobile
By Wendy ThomasPosted 01/18/20134
When designing a lead generation site for mobile, there some aspects that you must pay particular attention to:  Have you grabbed your target audience? Is your mobile site designed to reach your targeted audience? Have you grabbed their attention and given them a reason to buy your product? If n...
5 Ways to Optimize Your Social Media Marketing to Appeal to a Global Audience
By Wendy ThomasPosted 01/09/20131
Thanks to technology, your potential audience is now global. If your software is available in international markets, here are five ways you can optimize your marketing plan so that you don’t miss out on growing your gloabl user base: 1 – Select and segment your audience Many social media platfor...
4 Tips of Crowdsourced Testing: How to leverage crowdsourced QA for more effective testing results
By Wendy ThomasPosted 01/07/20130
Like it or not, today’s end users expect their applications to work perfectly from the moment they are downloaded. Naturally, these heightened expectations have placed a great deal of additional stress on in-house QA and engineering teams, who are now tasked with finding and fixing more bugs – o...
Generating Buzz: Getting your App Reviewed
By Wendy ThomasPosted 01/01/20132
Congratulations, you just created your new app!  Now, you want to get it reviewed so it can gain credibility and visibility in the marketplace. How do you find bloggers to review your app? There isn’t a guaranteed formula, but a good starting point is to concentrate on those resources you know w...