Software has played a critical role in transforming the mobile industry. Since 2008, mobile software and applications have moved from the sphere of cryptic engineering lingo to an essential market focused activity. Mobile industry players are now vying to win software developers mindshare, in order to add value on top of their devices and networks. The surge in demand for innovative products on services has led to an increase in knowledge and pragmatism about the commercial reality of mobile development. Revenue and profits are a function of market success and long term market success is in turn a function of an amazing user experience across that is ubiquitous across any digital device being used. Developers are and will continue to migrate their efforts to those platforms that will enable them to achieve sustainable long term returns. In our discussion we will focus on: - what has been motivating developers to migrate to new platforms; better technology, better market opportunities, learning curves and efficiencies,… - how well understood are the actual market forces - what are developers’ expectations - the importance of the overall collaboration within the ecosystem – hardware and software manufacturers, open source software, operators and the end users whether they are a big media conglomerate or a 55 year old woman. - Driving innovation forward Click to download the presentation: http://software.intel.com/file/30903
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