Intel. like everyone, wants a game demo. So we get only people who can build games contributing. Imagine if movies were scripted by directors. Yeah, a few would succeed, most wouldnt.
Surely its time to invite game concept developers to contribute. Yeah, it means judges would have to put a greater effort in - and apply their imagination.
Most games fail because the builders have little ability other than technical. The outcome is obvious - a huge number of pathetic games on the market.