I'm pretty curious and searching among Intel driver libraries I found some DLLs which reference "C for Media Runtime for Intel Graphics" so these seems like a propietary GPU computing API that's used by OpenCL implementation.. I don't know if that exposes more functionality than OpenCL but seems like CUDA for Nvidia..
Do you plan on releasing it as an alternative to OpenCL for GPU computing? Do you have plans to share info more about it?
About "C for Media" Runtime..