How to write exceptional marketing material to sell your Atom Application

How to write exceptional marketing material to sell your Atom Application

Your ATOM application is complete and you are ready to sell it in the App Store (AppUp). Now you need to create marketing material in the form of a solid application marketing description. An example of a basic sequence for your description may be:
  • Warm up
  • Identify your audience
  • Introduce your application
  • Highlight benefits & features
  • Close with teaser, question, or statement
  Below are a few key tips to consider when creating your marketing description. The overall theme here is to be clear as to the purpose of your application. Getting the potential customer to read your description without confusion is a good portion of the challenge. From there you may revise it to be more persuasive, connect with your audience better, and ultimately land an AppUp sale. Keep your warm up information brief Starting our your description by laying out a use case is a good choice. Keep this short, one to two sentences at the most. You want to connect with the users needs without boring or overwhelming them with too much information. Save the details for your products description (We will get to that shortly). Define your applications benefits clearly What does your application provide? Focus on what is in it for the customer and what they stand to gain by choosing your product. Customers are less interested in hearing about your company and more interested in finding out what your application is going to do for them. Referring to the benefits they will gain is preferable to an endless feature list. Keeping this simple and easy to comprehend is paramount to your success. If the customer does not understand what your application can provide for them, they are surely not going to download it. Watch out for filler words We have a finite amount of space for our products description. Shorter and more direct sentences will make a bigger impact then lengthy sentences full of filler words. What are filler words? A few examples are: "like", "so", "ok", "very" "really", "be" and "the". These words are overused and may distract the reader from the message you are trying to deliver. Review Grammar and Spelling This is one area that many of us as developers struggle with. Proofreading. Proofreading. Proofreading. That being said, potential customers are quick to judge a product by the quality of the description. Does it have spelling errors? Does it seem unrefined? We want to convey a polished description, one worthy of the many hours of hard work we have put into our application. Since most of us are on a budget this may be as simple as pasting our proposed description into our word processor and running spell check. Additional ideas include asking a coworker or friend to review for errors and provide feedback. Having a second set of eyes on your marketing material can be indispensable as it often reveals errors we ourselves as authors have overlooked. One last bit that I often find helpful is reading the description out loud. Remember the customers needs Your customer wants to know about your product, not about you or your opinions. This may seem harsh but it is fact. Explaining that your company is the leading developer of business software is may be acceptable, but keep this this to a minimum. Use the words "you" rather than "I", "we", and "us". This will help your keep description directed towards the proper subject, your customer and what they stand to gain by selecting your application.
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For those needing a free spelling and grammar checker, I found this online resource to be quite good for the price (free);

http://www.spellchecker.net/spellcheck/

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