keynote

IDF13 Day 2 Keynote Highlights & Takeaways

In many marketing strategies, you will often see product offerings get positioned in a Good / Better / Best kind of framework. Whether intentional or accidental, this morning's keynote followed the same pattern, broken out by the VPs that presented. So let's go through them in order..

Dr. Hermann Eul, Vice President & General Manager, Mobile and Communications Group

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