software marketing

How to Get Your App Discovered on Google Play: Part One

If you’re a developer making apps, then you probably already know about Google Play, an Android app store where hundreds of thousands of apps are curated and discovered by users all over the world. As a developer at Google Play, getting users to discover, install, and engage with your app is the main goal in mind.

Needle in a Haystack: App Discovery

Think about the last time you downloaded an app. What was the process behind it? Were you influenced by a friend talking about it on a social media channel such as Twitter, Facebook, or LinkedIn? Did you see a commercial on the television, in your Web browsing, or even in a magazine or newsletter? According to the latest research by industry thought leaders, all of these methods are how people are primarily finding apps, especially search.

Learning through Play

Children naturally learn though play. Through play children can develop social and cognitive skills, mature emotionally, and gain the self-confidence required to engage in new experiences and environments according to researchers.

Plus, as children play, they learn to solve problems, social skills and develop the fine and gross motor skills needed to grow and learn, says researchers at UC Davis.

Intel Capital Update

I'd like to share with you an update regarding the Intel Capital benefit we have previously offered. The Intel® Developer Zone is currently in a period of assessing and aligning its business priorities in an effort to continue delivering world-class software services. Consequently, it was decided to end-of-life the Intel Capital benefit. At this time, we are no longer accepting or forwarding business plans from our Partners for review with Intel Capital. However, Intel Capital remains a public resource.

At a Glance: IDF 2013

At the 2013 Intel Developer Forum,the next generation Intel® Atom™ SoC, codenamed “Bay Trail,” was announced. Herman Eul, Intel Mobile VP, dicussed in depth the new platform and the new features it offers in the mobile space to consumers including, faster Intel HD GPU, 10+ hour battery life and 3 weeks of standby and a built-in LTE modem.

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