localization

Going Local to Become Global: The Benefits of Localizing Software

Most road maps for software development include a marketing plan that will expand the audience for the app, but few include a strategy for localization. Localization moves beyond simple translation, and results in an app that can be used seamlessly by a native speaker. It also expands the software’s audience by opening up markets in other locations. Though translators and developers often share a common goal, their processes can be at odds leading to a rocky localization process.

Best Localization Practices

Back to the Software Business Network

So, you have made the decision to localize your product, chosen your markets, and decided upon a strategy. Now, you’re anxious to delve into the project! Before you do, make sure you familiarize yourself with the best practices for common localization tasks – the do's and don'ts of how to turn your efforts into a glowing success.

Subscribe to localization