It’s probably a familiar scenario to most of us; we log on to our favorite social networking site, say, Facebook, and are instantly greeted with at least 5 new invites/pleas for new farm animals, jewels, or some kind of candy. Annoying? Yes. Incredibly effective? Absolutely. Social gaming – basically, social media interlocked with mobile games – burst onto the scene about the same time as the major social players, and while there have been some definite falls from grace (Zynga), it’s definitely not going away anytime soon.