Continued input from developers is imperative throughout this crucial phase, principally in the areas of Content Strategy and Digital Experience Design, but most importantly of all, Ideation
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Glossary of Terms - Strategy
Evaluating the strengths and weaknesses of a competitor to gain insight and improve the chances of success for your product or service
Assessing all available data pertaining to a proposed strategy, using Digital Analytics and all relevant offline market data relating to the target users
Used to gather information, to better understand the requirements, dependencies and goals of a product or service. They are conducted with individuals directly involved in the creation of that initiative and also those who will be actively involved in its operation.