Does the Ultrabook Definition Need Tightening?

As the man behind I think about Ultrabooks multiple times every single day. I think about what's happening in the public eye but I also focus carefully on what's going, or could be going on, behind the scenes. I take comments from my readers seriously too but the hardest part is trying to balance what Intel, manufacturers, bloggers, journalists and fans say with what might be important for the silent majority, the mainstream that Intel and their partners will have to target in order to have a chance of making this Ultrabook thing , a complete change in the way laptops are made, succeed.

Price is clearly a major consideration and I have no doubt that prices will reach mainstream levels. In fact, in the long-term, the Ultrabook design and production methodology could turn out to be cheaper than a traditional laptop but what does make me pause for thought is the definition of an Ultrabook and how important that is for the mainstream. Does Joe Average need to know exactly what an Ultrabook is or, like the expression 'SUV' is it something that can help customers find their way in the market?

The mainstream user hasn't really heard much about the 'Ultrabook' yet and given that there's an average 3 year+ update period for laptops, many won't hear about Ultrabooks until 2013 or 2014. At that point, every category of the laptop market will have moved-on in significant ways. Design, weight, battery life, style, operating systems, features - all part of the 'Ultrabook effect' and that, for everyone, is the most important result. Having 'Ultrabook' defined as a 13" 1.3KG SSD-only Windows 8 laptop isn't going to help anyone.

It's important that the Ultrabook methodology touches every segment of the laptop market and while that may not please onlookers who want everything to happen in their favorite segment, every customer needs to be catered for. The Ultrabook isn't a specialist laptop product; The Ultrabook is a mainstream laptop event.

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