Have you grabbed your target audience?
Is your mobile site designed to reach your targeted audience? Have you grabbed their attention and given them a reason to buy your product? If not, then you are losing a tremendous opportunity to capture potential customers.
You’d be surprised at how many mobile sites waste customers' time by displaying logos or animation instead of getting to what’s important. Make sure that absolutely every element on your website has a purpose and get rid of anything that is cluttering up and detracting from your message.
Along these lines, pay attention to tracking traffic and measuring analytics. Mobile lead generation is constantly changing. If you want to be seen as a competitor in the market, then you’ve got to be willing to adjust with constant demand for improvement from your viewers.
What is it you want from your target audience?
What is your call to action and do you have it up front on your mobile website? Do you want your customers to browse your software products or solutions? If so, then you better have a mechanism on your landing page that lets them do that easily.
An excellent example of this is the amazon.com mobile site landing page, where Amazon provides a “Search amazon.com” function at the top of the page.
Do you want your customers to leave their e-mail address? Show that request prominently, but make sure you give them a reason to do so. For example, a coupon good toward a future purchase or a downloadable e-book work well. Make the call to action as clear and as easy as possible for your customer to perform soon after they reach your site.
Can your customer get your information immediately?
Make sure that your mobile website is optimized for mobile search. Pay attention to design elements remembering that less is more when it comes to mobile websites. If you have too much information, you run the risk of confusing your customer. Make sure the site:
- Has intuitive navigation – so your customer can find what he needs
- Has smaller images – so that the site loads quickly
- Is limited to only the essential pages – quite simply, clutter confuses
- Has limited flash and tables – not only do these take time to load, but often you cannot read the information from a mobile device
To help your site get found, optimize keywords, title, meta and heading tags on your pages and blog posts so that potential customers can find your site quickly using search engines.
Lastly, make sure the site has been tested for speed, nothing will dampen a mobile customer’s enthusiasm faster than having to wait for a website to load. A customer who is expected to wait for your site to load is a customer who will leave your site.