CES 2013: A Week in Retrospective

What an amazing week it’s been for Intel at CES 2013 in Las Vegas! From an Ultrabook™ tree (yes, you read that right) to new smartphone announcements to tablet innovations, there’s certainly been a lot going on. In this article, we’re going to take a quick retrospective look at just a few of the fun new innovations we saw from Intel in Las Vegas this week.

A tree of Ultrabooks

One of the most fascinating displays at CES was the “Interactive Intel Ultrabook™ Tree”, an 18 foot tall interactive touch-based tree meant to ultimately symbolize the relationship between humans and technology. As you can see from the image below, it was quite a stunning display:

This tree wasn’t just for decoration; it was an interactive display that invited visitors to create “blossoms” via touchscreen-enabled Ultrabooks at the display booth. These blooms then would travel up the branches to the canopy of the tree, LED lights illuminating all the way before the blossom flittered across the “leaves” of the Touch Tree.

This imaginative display is a great technical standalone, but it was also meant to be a tactile display of how technology connects us, and how personal the most basic of input and communication messages can be.


A new batch of “Lexington” low-power Atom processors and smartphone designs aimed squarely at the value smartphone market segment is sure to bring Intel’s strength of product to the smartphone industry. This new smartphone offering also includes higher end features, such as the Intel Atom processor Z2420 with Intel Hyper-Threading Technology that can achieve speeds of 1.2 GHz, 1080p hardware-accelerated encode/decode, and support for up to two cameras delivering advanced imaging capabilities, including burst mode. Here’s more information from Mike Bell, vice president and general manager of the Mobile and Communications Group:

“The addition of the low-power Atom platform enables Intel to address new market segments and further rounds out our expanding portfolio of smartphone offerings….We believe the experience that comes with Intel Inside will be a welcomed choice by first-time buyers in emerging markets, as well as with our customers who can deploy more cost-conscious devices without sacrificing device performance or user experience.” - Source


The next generation 22nm Atom SoC, code-named “Bay Trail”, is already booting and scheduled to be available for all by the 2013 holiday season. This will be the most powerful Atom processor yet released, and it will deliver over two times the computing power of the current Intel tablet offerings, as well as new and enhanced security features. These new improvements will give business and personal users the ability to have longer battery life, thinner devices, and lower prices. More from Mike Bell again on this topic:

 "With Bay Trail we will build on the work done with our current SoC development and accelerate very quickly by leveraging Intel's core computing strengths," Bell said. "We will take advantage of the tremendous software assets and expertise at our disposal to deliver the best products with best-in-class user experiences."

 As power management becomes ever more efficient, more interesting designs are made possible – especially Ultrabook tablets and convertible devices. Kirk Skaugen, vice president and general manager of the PC Client Group at Intel, had this to say:

 "The 4th generation Core processors are the first Intel chips built from the ground up with the Ultrabook in mind," Skaugen said. "We expect the tremendous advancements in lower-power Core processors, and the significant ramp of touch-based systems will lead to a significant new wave of convertible Ultrabooks and tablets that are thinner, lighter and, at the same time, have the performance required for more human-like interaction such as touch, voice and gesture controls."

 Perceptual Computing

Perceptual computing made an excellent showing at CES, with multiple apps displayed on interactive Ultrabooks that users could manipulate with their hands, fingers, face, and voice. These are all made possible with the free Perceptual Computing SDK, which enables allows developers to jump right into perceptual computing development.  This SDK is absolutely free to download, and enables developers to be on the cutting edge of creation with their apps, integrating facial analysis, speech recognition, hand and finger tracking, and 2D/3D object tracking on next generation Ultrabooks™. Intel is committed to perceptual computing, and to that end has launched a new contest to encourage innovation and development. If you’re a developer looking for a task worthy of your jaw-dropping code skills, you’ll want to check out the Intel® Perceptual Computing Challenge, a contest to encourage fantastically innovative apps that take advantage of everything that perceptual computing has to offer. Using the (free!) Perceptual Computing SDK, developers will be able to show off their ideas, spark future imagination, and maybe even take a few prizes home from the $1 million dollars’ worth of cash and promotions that will be made available.

More highlights from CES

There’s a lot more to take in. You can check out coverage of the activities from Day One of CES at the Intel Booth in the video below (all videos courtesy of YouTube user Channel Intel): 

Day Two:


A few more highlights:

Did you go to CES? What was your favorite technology you were able to check out? Let us know in the comments section below. 







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