How to programme for LED strips?

How to programme for LED strips?

Some LED Lighting strips support programmable control. You can customize the way it flash. 

like http://www.ledcornbulbs.com/40W-LED-warehouse-light-aluminum-fin-heat-sink-9.html

Then, my question is, how to do the programming?  which language should I use? any SDK for it? any tutorial?

Thanks in advance.

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