Developing for Ultrabooks does not require large-scale changes to the development process, which can proceed in most cases with existing programming languages, tools, and personnel. Substantial resources are available to help minimize the development cost and effort to enable both new and existing applications to target Ultrabooks. As of late 2012, Intel has made investments totaling US$300 million to help move the ecosystem forward, benefiting the industry as a whole. Taking wise advantage of these resources helps software makers efficiently position themselves to benefit from Ultrabook adoption worldwide.
The opportunity for software makers is huge, since like any computing device, the full value of Ultrabook™ devices can only be realized through software innovation. The market segments for applications that will drive new user experiences are expected to grow dramatically. Intel is helping drive the opportunity for software makers, enabling them to take advantage of the Ultrabook category’s momentum to sell more applications.