Most road maps for software development include a marketing plan that will expand the audience for the app, but few include a strategy for localization. Localization moves beyond simple translation, and results in an app that can be used seamlessly by a native speaker. It also expands the software’s audience by opening up markets in other locations. Though translators and developers often share a common goal, their processes can be at odds leading to a rocky localization process.
Congratulations, you’ve launched your new software product! Now, all you need to do is build up a customer base and get people talking about your product. For companies that have been focusing on development, this is not often such an easy task. You might ask what it is that you need to do other than point out how great your product is.