Developers and the psychology behind “free to play” games

There are a myriad of game models on the market that all require different modes of payment; straight up cold cash, micro-transactions, social engineering, etc. However, the financial model that seems to be the most successful overall is the so-called “free to play” game:

25 Developers, 20 Days, and $60 Million: What the Top Developers Are Making

There are literally millions of apps available from the various app stores on the market today – Apple, Google Play, the Intel AppUpSM Center, Amazon, etc., with 700,000 available alone between Google Play and Apple. However, a surprisingly low number of these apps actually bring in any kind of significant revenue for the people who have created them.

S’abonner à monetization