Partner Benefit

Going Local to Become Global: The Benefits of Localizing Software

Most road maps for software development include a marketing plan that will expand the audience for the app, but few include a strategy for localization. Localization moves beyond simple translation, and results in an app that can be used seamlessly by a native speaker. It also expands the software’s audience by opening up markets in other locations. Though translators and developers often share a common goal, their processes can be at odds leading to a rocky localization process.

Coding in the Big Apple at an Intel AppLab

 On May 10th in New York City Intel and Microsoft hosted an App Lab for local software developers working on applications for the Financial Services industry. For this event at the New York Microsoft Technology centerWe had a standing room only audience representing many major financial services companies – I was able to kick off the training sessions with an Intel Platform overview and some general information on Windows 8.

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