Ultrabooks are here and so is our new community!

Without a doubt, one of the most exciting developments in the tech world for 2011 was the introduction of the Ultrabook.  We put a reference design out there and OEMs took it and ran with it.  Most of the models that arrived were slim, sleek, powerful and yet power-efficient.  I brought one of the current ultrabooks with me on holiday this year, knowing that it would be played with by my tech-savvy extended family, and it quickly found it’s way onto everyone’s gift list.  My guess is that their response will be replicated worldwide.  Once you see it, touch it and use it – you just have to have one.

With all the excitement going on, I couldn’t be more energized about being the community manager for this new form factor.  The community is structured around the main opportunities for ISVs to focus their development efforts at.  At the moment, those main areas are Power- efficiency, Performance and Graphics.

In the Power-efficiency section you’ll learn about and get help with the things you can do to make sure that your software is playing its role in keeping the ultrabook’s battery life as long as possible.  The only true way to get the most out of the batteries is if the hardware and the software are both playing “green” together.

On the Performance side, the current ultrabooks are powered by 2nd Generation Intel® Core™ processors.  These are some powerful processors!  And just like with desktops and standard laptops, your software needs to take advantage of the performance offered by these multicore chips.  So this section will be dedicated to helping you thread your applications to run on multiple processing cores.

And in the Graphics area, you’ll get the information and insight to help you look your best on the new ultrabooks.  With these new form factors, there’s not much room for discrete cards.  In fact, I’m not even sure how they got the processors in there.  So you’ll likely be depending on the performance of the integrated graphics processing to deliver your visuals to your customers.  This area will be the spot to help you put your best foot forward…visually.

This, of course, is just how to engage with the current model releases.  2012 and 2013 promise to bring about some exciting developments for ultrabooks, with new features, designs and operating systems introduced.  And with these new developments, the opportunities for ISVs will continue to grow.  And this community will be the place for you to go to figure out what your next steps should be.  But for now go ahead and get your applications optimized for the power-efficient performance and graphics capabilities of ultrabooks as these enabling vectors will surely be the foundation of on which future feature will be built on.

 

Visit the Ultrabook Community here.

 

 
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